Party City Announces Extended Portfolio Licensing Partnership with Warner Bros. Consumer Products

ELMSFORD, N.Y.–(BUSINESS WIRE)–Party City Holdco Inc. (the “Company” or “Party City”) (NYSE:PRTY), the
leading vertically integrated party goods company in North America, with
Warner Bros. Consumer Products, announces an extended portfolio
partnership to develop and market a full range of costumes and costume
accessories beginning with Halloween 2016. With The Wizard of Oz, Harry
Potter
, Scooby-Doo, The Flintstones, and many more
Warner Bros. properties, these new and innovative programs will be
available exclusively at PartyCity.com, Party City and Halloween City
retail locations. Beginning in 2017, Party City will also offer a range
of costumes and accessories of DC Comics Super Heroes including Batman,
Superman, Wonder Woman, the Justice League and more.

Jim Harrison, CEO of Party City Holdco Inc. said, “We are delighted that
we have extended our partnership as we continue our strategic licensing
and promotional relationship with Warner Bros. Consumer Products. The
evergreen Warner Bros. brands already part of our staple offerings will
be supplemented over the years ahead with exciting new properties from
the WBCP portfolio. We look forward to bringing to the consumer
innovative mix and match programs that allow our consumer to personalize
their costume to reflect their personality.”

About Party City

Party City Holdco Inc. (the “Company” or “Party City Holdco”) is the
leading party goods company by revenue in North America and, we believe,
the largest vertically integrated supplier of decorated party goods
globally by revenue. The Company is a popular one-stop shopping
destination for party supplies, balloons, and costumes. In addition to
being a great retail brand, the Company is a global, world-class
organization that combines state-of-the-art manufacturing and sourcing
operations, and sophisticated wholesale operations complemented by a
multi-channel retailing strategy and e-commerce retail operations. The
Company is the leading player in its category, vertically integrated and
unique in its breadth and depth. Party City Holdco designs,
manufactures, sources and distributes party goods, including paper and
plastic tableware, metallic and latex balloons, Halloween and other
costumes, accessories, novelties, gifts and stationery throughout the
world. The Company’s retail operations include approximately 900
specialty retail party supply stores (including approximately 180
franchise stores) throughout North America operating under the names
Party City and Halloween City, and e-commerce websites, principally
through the domain name PartyCity.com.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is
one of the leading licensing and retail merchandising organizations in
the world.

THE WIZARD OF OZ and all related characters and elements © & ™ Turner
Entertainment Co. (s16) 
HARRY POTTER characters, names and
related indicia are © & ™ Warner Bros. Entertainment Inc. Harry Potter
Publishing Rights © JKR. (s16) 
SCOOBY-DOO and all related
characters and elements © & ™ Hanna-Barbera. (s16) 
THE
FLINTSTONES and all related characters and elements © & ™ Hanna-Barbera.
(s16)

Contacts

Party City Holdco Inc.
Deborah Belevan, 914-784-8324
VP of
Investor Relations
InvestorRelations@partycity.com