PBS KIDS Partners with Whole Foods Market to Launch New Sustainable, Non-Toxic Toys This Holiday Season

PlanToys® to be sold in all Whole Foods
Market stores; proceeds will benefit PBS KIDS

ARLINGTON, Va.–(BUSINESS WIRE)–This holiday season, PBS+KIDS&index=1&md5=de39536c4e6463154d7a35b4601a5d2c” rel=”nofollow”>PBS
KIDS has partnered with Whole
Foods Market
(NASDAQ: WFM) to offer PlanToys®,
a new line of sustainable, safe and educational toys. Beginning this
week, shoppers can find the PBS KIDS holiday toy collection, including
PlanToys®, at Whole Foods Market stores nationwide. All toys
cost less than $30.

PlanToys® uses every piece of wood—down to the shavings on
the factory floor—from rubber trees that are felled past their prime.
These wooden toys are assembled using certified formaldehyde-free E-zero
glue in place of traditional wood glue, and do not use chemical dyes
containing lead or other heavy metals. Additionally, PlanToys®
sources all materials within a 40-mile radius of its factory, which runs
on bioenergy.

One-hundred percent of net proceeds from the purchase of the toys in
this holiday partnership will support PBS KIDS’ mission to empower
children to succeed in school and in life. Additionally, Whole Foods
Market will donate 1 percent of total sales, up to $25,000, to Whole
Kids Foundation®
, an organization dedicated to improving
children’s wellness and nutrition.

“Our partnership with Whole Foods Market allows us to provide families a
diverse array of resources that foster play, which is essential to a
child’s learning and healthy development,” said Lesli Rotenberg, General
Manager of Children’s Media at PBS. “Along with PlanToys®,
PBS KIDS is proud to offer holiday gift-givers a meaningful toy option
that is safe, educational and fun.”

Appropriate for children ages 1 to 5, this year’s collection features a
variety of classic wooden toys that encourage active play, including a
camera with a kaleidoscope lens, colorful bath and water-play boats,
fruit-shaped musical instruments, moving animal pull-toys and mini golf
and ring toss game sets.

“Working with PBS KIDS allows us to focus on our shared brand values of
supporting education and child development,” said Jeanne Tamayo, global
lifestyle buyer at Whole Foods Market. “We’re so proud to carry PlanToys®
this holiday season—their modern-classic designs are unique
and beautiful. Most important, their production standards are
incredible. These toys are made in a way that is good for the
environment – that’s great for the kids who get to play with them and
for the people making them.”

In addition to finding the new line of PBS KIDS toys at Whole Foods
Markets nationwide, holiday shoppers can purchase products online at shop.pbskids.org.


PBS KIDS, the number one educational media brand for kids, offers all
children the opportunity to explore new ideas and new worlds through
television, digital platforms and community-based programs. Kidscreen-
and Webby-award winning pbskids.org
provides engaging interactive content, including digital games and
streaming video. PBS KIDS also offers mobile apps to help support young
children’s learning. The PBS KIDS Video App is available on a variety of
mobile devices and on platforms such as Roku, Apple TV, Amazon Fire TV,
Android TV, Xbox One and Chromecast. For more information on specific
PBS KIDS content supporting literacy, science, math and more, visit pbs.org/pressroom,
or follow PBS KIDS on Twitter
and Facebook.

About Whole Foods Market®

Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com,
NASDAQ: WFM) is the leading natural and organic food retailer. As
America’s first national certified organic grocer, Whole Foods Market
was named “America’s Healthiest Grocery Store” by Health
magazine. The company’s motto, “Whole Foods, Whole People, Whole
Planet”™, captures its mission to ensure customer satisfaction and
health, Team Member excellence and happiness, enhanced shareholder
value, community support and environmental improvement. Thanks to the
company’s more than 88,000 team members, Whole Foods Market has been
ranked one of the “100 Best Companies to Work For” in America by FORTUNE
magazine for 18 consecutive years. In fiscal year 2014, the company had
sales of more than $14 billion and currently has more than 430 stores in
the United States, Canada and the United Kingdom. For more company news
and information, please visit media.wfm.com.

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Lubna Abuulbah, 703-739-8463
Melnick, 617-585-5755
Foods Market
Emily Wright, 512-542-3725