PBTEEN REVEALS INNOVATIVE COLLECTION WITH TEEN ARTIST AND DESIGNER ISABELLA ROSE TAYLOR

New Art-Inspired Bedroom Décor and Home Accessories Collection; Now
Available at PBteen.com

SAN FRANCISCO–(BUSINESS WIRE)–PBteen,
a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands,
today unveils an exclusive home décor collection with sixteen-year-old
artist, designer and entrepreneurial rising star, Isabella
Rose Taylor
. The gifted artist began painting at the
young age of three and designing clothes at the age of eight. At the age
of nine, Isabella began exploring the use of mixed mediums, claiming
that if “art had legs, it would be fashion.” With its sophisticated and
feminine aesthetic, the modern Isabella Rose Taylor for PBteen collection
includes new bedding, decorative accessories, wall art and accent
furniture. The collection, which is Isabella’s first foray into home
décor, features details inspired by her original sketches and paintings.


“Our collection with Isabella Rose Taylor captures her creative energy,
drawing inspiration from her paintings and sketches to create a modern
approach to home décor,” said Jennifer Kellor, President, PBteen. “The
collection seamlessly combines art and design, inspiring
teens to express creativity in their own space.”

The collection includes a signature bedroom and art studio, both
inspired by Isabella’s personal bedroom and creative art oasis, in a
black and white color palette with accents of dreamy pinks and rose
gold. Isabella’s passion for painting abstract faces and her use of
dramatic brushstrokes is interpreted into textiles, such as the All
Eyes Sheet Set
, Shut Eye Pillow and Round Portrait Pillow.
Standout pieces like the fully functional standing Art Desk and
Taboret
, and chic Rose Gold Catchalls transform any room into
a space made for channeling creativity. Classic in shape but covered in
an unexpected patchwork multicolored faux fur, the Faux-Fur Bean
Bag
transforms a room into a happy place and the sleek Metal
Clothing Rack
gives the room a trend-forward vibe.

“It has been my dream to design a collection that was not only a
reflection of myself, but also provided my peers with pieces that are
inspiring and stylish,” said Isabella Rose Taylor. “This collection
blends my passion for art and fashion perfectly and features beautiful
décor that I hope will encourage others to embrace their creativity.”

The Isabella Rose Taylor for PBteen capsule collection is
available for purchase now on PBteen.com/Isabella-Rose-Taylor and at
PBteen stores nationwide with prices ranging from $38 to $399. Join the
conversation on social media @pbteen @isabellarosetaylor and #IRTxPBteen.

ABOUT ISABELLA ROSE TAYLOR

Isabella Rose Taylor is a design and lifestyle brand founded in 2011.
With her mission and vision to create truth in art, Isabella designs
merchandise, art, clothes and home furnishings for girls looking to
express their creativity and show their best selves. At a remarkably
young age Isabella began sewing, painting and designing. She is the
youngest designer to have a collection at Nordstrom and the youngest
talent to ever present a clothing collection at New York Fashion week.
Isabella has been named by Fast Company as one of the “100 Most Creative
People in Business” and she has spoken at TEDX Hollywood and TEDXJanPath
in India. Featured in Teen Vogue, Elle, Forbes, Entrepreneur
along with television appearances on Steve Harvey and The
Today Show
, Isabella plans to finish up college while heading up her
company IRT and exploring new creative ventures. For media inquiries or
more information on IRT please visit www.isabellarosetaylor.com.

ABOUT PBTEEN

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands,
launched in 2003 and is the first home retailer to focus exclusively on
the teenage market. Designed to fully furnish bedrooms, study and lounge
spaces for tweens and teens, PBteen provides fresh, fashionable options
to appeal to varying teenage tastes. Categories include: bedding, window
treatments, rugs, lighting, gear, decorative accessories, storage and
organization solutions, and furniture including beanbag chairs. PBdorm,
launched in 2010, is an exclusive collection that offers dorm furniture
and essentials. PBteen operates company-owned stores in the United
States and Australia and has unaffiliated franchisees that operate
stores in the Middle East, Philippines and Mexico, as well as an
ecommerce site at www.pbteen.com
that offers international shipping to customers worldwide. PBteen
provides complimentary design services and monogramming services. The
company is headquartered in San Francisco, California.

Contacts

Kelley Loeffler
Public Relations, PBteen
415-402-4007
kloeffler@wsgc.com