Pepperidge Farm Elevates Sandwich Making with Jeff Mauro & Walmart

NORWALK, Conn.–(BUSINESS WIRE)–Pepperidge Farm and celebrity chef Jeff Mauro are partnering to make the
perfect sandwich and offer exclusive deals on premium quality
ingredients to Walmart shoppers. The nationwide campaign, “Sandwich
with the Best,”
launched September 6 and continues through June
2017. Elements of the initiative include new premium sandwich recipes,
four signature how-to videos, bundled product offerings and exclusive
in-store merchandising activation at Walmart.

“We’re embarking on a journey to make sandwiches exciting again,” said
Chris Foley, Senior Vice President and Chief Marketing Officer,
Pepperidge Farm. “Pepperidge Farm is committed to bring premium,
affordable sandwiches that fit your tastes and lifestyle.”

Mauro, known for his flavor-packed gourmet sandwiches, is crafting 12
simple, creative recipes to take your ordinary sandwich and make it into
a signature family favorite. Mouthwatering sandwich recipes include:

  • Honey Ham & Heat – Honey ham on toasted Farmhouse Hearty
    White with pickled jalapenos, pepper jack cheese, crisp romaine
    lettuce, tomatoes and mayo.
  • Mesquite Smoked Turkey & Apple Club – Mesquite smoked
    turkey, sharp cheddar, green apple slices, cherry peppers and mayo on Harvest
    Sprouted bread.
  • Turkey Reuben – Oven roasted turkey, aged Swiss, sauerkraut and
    18,000 island dressing, melted together and pressed on buttered Deli
    Swirl Rye.
  • The Presto Pesto – Roasted turkey, pesto mayo, mozzarella,
    roasted cherry tomatoes and sliced banana peppers on Whole Grain 15
    Grain bread.

“Sandwiches are a staple of bagged lunches and quick dinners and Pepperidge
® sandwich bread is essential to make the meal
premium,” said Mauro. “With children going back to school and our lives
getting back to our regular routines, we’re giving you the tools to stay
creative in the kitchen and still get the nutrition and fuel you need
out of your meal, even when you’re running short on time.”

The Mars Agency developed the creative concept, teaming synergistic
partners Hillshire Farm and Hellmann’s and securing the creative talent
to heighten awareness and interest in the experiential program.

About Pepperidge Farm

Pepperidge Farm, Incorporated, is a leading provider of premium quality
fresh bakery products, cookies, crackers and frozen foods. Based in
Norwalk, Connecticut, Pepperidge Farm was founded in 1937 by Margaret
Rudkin, an entrepreneurial homemaker who began baking fresh, wholesome
bread for her allergy-afflicted son. For nearly 80 years, people have
relied on Pepperidge Farm for its fresh bakery and snack offerings.
Among the company’s most popular products are Goldfish®
crackers, Milano® cookies, more than 50 varieties of
fresh baked breads including Pepperidge Farm Swirl™,
Farmhouse and Whole Grain, and frozen Puff Pastry, Layer Cakes and
Garlic Bread. The company is found in nearly ¾ of homes nationwide.
Pepperidge Farm has been part of Campbell Soup Company since 1961. For
more information, visit
or follow Pepperidge Farm on Facebook
and Twitter.


Pepperidge Farm
Bethridge Toovell, Sr. Manager Communications