Perfect365 Brings New York Fashion Week Designs to the Masses With Free Digital Makeup

Celebrity designers invite 80 million digital makeup enthusiasts to
their runways, allow them to try on beauty looks in real time with
Perfect365

FREMONT, Calif.–(BUSINESS WIRE)–#LaureldewittPerfect365®,
the free makeup and beauty app loved by celebrities and more than 80
million users, played an integral role in September’s New York Fashion
Week, allowing users to try on the high-fashion makeup looks from the
runways instantly on their phones. Using industry-leading technology,
Perfect365 digitized runway makeup looks from creative powerhouses The
Blonds, Leanne Marshall and Laurel DeWitt and made them available in the
app for users to try on using virtual makeup.


For fashion and makeup enthusiasts, September is all about what’s new on
the runways. In addition to amazingly creative high-fashion looks,
makeup has taken center stage at Fashion Week in New York. Celebrity
designers like The Blonds, Laurel DeWitt and Leanne Marshall, along with
dozens of other Fashion Week designers work with the top makeup artists
in the industry to design and execute runway looks that complement their
collections and will strongly influence beauty trends for the coming
year. Perfect365 allows users to try on looks in the app in real time
using a photo selfie.

“The power of makeup and the beauty look…what it does for the collection
is everything,” said designer Leanne Marshall. “Everything needs to be
digital, and having the makeup look readily available so that our
customer is able to try it and experiment with it…it makes it so much
more interactive, and a great experience.”

“Perfect365 is the perfect thing, because it brings our look to
everyone,” said David Blond, Creative Director, The Blonds. “Typically
it’s only the models that get to try out the full look, and this season
everybody is going to get a chance and an opportunity to feel like a
Blond.”

Designer Laurel DeWitt agrees. “It’s a very special moment that only
industry insiders can experience, but with Perfect365 we’re letting our
users experience that, and experience wearing fancy makeup, the Beyoncé
crown, my finale crown from last season,” she said. “It makes it really
interactive, and lets everyone be a queen for a day.”

Perfect365 is one-of-a-kind because it uses advanced Face Detection
technology that allows for the most accurate virtual makeup placement
possible, both on photos and in live video. As a result, any makeup
design looks realistic because the app knows exactly where eyeshadow
should be applied, how to contour the cheekbones and even where to place
eyeliner. With more than 200 one-tap makeup looks, over 20 customizable
makeup and tweaking tools, Style it! clothing and accessory
recommendations, and step-by-step tutorials for recreating looks in
real-life, Perfect365 has become the go-to app for selfie, makeup and
fashion enthusiasts around the world.

The app has become the makeup and entertainment industries’ fully
customizable digital platform, allowing users to try on looks from GSN’s
hit TV show Skin
Wars
, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels.
Users also benefit from the app’s “try before you buy and apply” digital
makeup looks from top brands including rising indie brand Naked
Cosmetics, celebrity makeup artist Susan Thompson’s eponymous label,
Michelle Phan’s beauty box ipsy, Sigma Beauty, Chella, and the fast
growing label Nudestix.

As a part of its commitment to building a leading beauty platform for
consumers and businesses, Perfect365 seeks to actively engage in
partnerships with beauty brands, retailers and artists. For more
information about product partnership opportunities, please contact bd@perfect365.com.
For more information about makeup artist and indie brand partnership
opportunities, please contact beautysquad-artists@perfect365.com.

For more information on Perfect365, high-res images, and screenshots,
please visit perfect365.arcsoft.com.
The app is available for iOS (iPhone,
iPad),
Android
(phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter,
@Perfect365_official on Instagram and at www.facebook.com/Perfect365
on Facebook.

© 2016 ArcSoft, Inc. All rights reserved. Perfect365 is either
registered trademark or trademark of ArcSoft, Inc. in the United States
and/or other countries. All other trademarks are the property of their
respective owners.

Contacts

Bella PR
Susan Small, 212-868-8183
s.small@bellapr.com
or
Leesa
Raab
l.raab@bellapr.com
or
Lauren
Verini
l.verini@bellapr.com

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