Perfect365, Inc. Partners with Anna Sui Cosmetics, World Renowned Fashion-based Cosmetics Icon
Global Cosmetics Line Reaching 200 Beauty Counters Embarks on Digital
Beauty Evolution
NEW YORK–(BUSINESS WIRE)–#annasuicosmetics—Perfect365,
Inc., the company that is leading the digital beauty evolution, with its
free digital makeup platform loved by celebrities and more than 80
million users, today announced a partnership with Anna
Sui Cosmetics. Anna Sui Cosmetics has achieved a cult-like following
with over 200 Anna Sui beauty counters worldwide. Now millions of
Perfect365 users will be able to engage and experiment with four
different Anna Sui digital makeup looks within the app, including the
newest look “Warm and Fuzzy” and “Bold and Beautiful,” and have a chance
to win $200 in Anna Sui makeup.
Currently, millions of Perfect365 users have been trying on two popular
looks from Anna Sui Cosmetics in the app, “Rouge Rebellion” and “Divine
Decadence.” Launching today are two more looks from Anna Sui Cosmetics’
line, “Warm and Fuzzy” and “Bold and Beautiful.” “Warm and Fuzzy”
signifies the transition of the seasons from Winter into Spring, and
“Bold and Beautiful” encourages women to experiment with a bold blue
look that was popular on the FashionWeek F/W ‘17 runways.
Anna Sui beauty lovers can follow @Perfect365_official on Instagram from
Tuesday, March 28 to April 11 to win an entire collection of Anna Sui
makeup products. To enter, users must follow these rules:
1. Follow both @perfect365_official and @annasuicosmetics_usuk on
Instagram
2. Try on one of the four Anna Sui Cosmetics looks in the
app on their own selfie
3. Save the look and post on their own
Instagram with the following two hashtags #perfect365giveaway
#annasuicosmetics
“Perfect365 is a great way to experience the brand in a completely new
way. It also encourages users to try on looks they might not have tried
otherwise, like something as dramatic as the makeup look from the show,
and just let people have fun with it, and having fun is what Anna Sui
Cosmetics is all about,” said Jocelyn Zayco, Anna Sui Cosmetics National
Makeup Artist.
“We love Anna Sui. Her unique fashion sense and playful, yet chic makeup
line are perfect for every mode of self-expression. Digital
beauty is all about experimenting with new looks and brands to find
your unique style and really own your own beauty. Anna Sui Cosmetics is
the epitome of this progression in fashion and beauty, and we are
pleased to be partnering with such a well-defined brand,” said Vickie
Wei, director of marketing for Perfect365.
About Anna Sui Cosmetics
Anna Sui Cosmetics was started in 1998, an eccentric brand of cosmetics
that became an instant hit and gained a cult-status following globally.
With innovative formulas and packaging that is truly one of a kind,
these hip and edgy makeup items have even become collector’s items for
some. Anna Sui Cosmetics represents no rules or boundaries in makeup.
Enchanting and creative, the cosmetics are a sheer pleasure to own and
continue to be loved by fans around the world.
Perfect365 is one-of-a-kind because it uses advanced Face Detection
technology that allows for the most accurate virtual makeup placement
possible, both on photos and in live video. As a result, any makeup
design looks realistic because the app knows exactly where eyeshadow
should be applied, how to contour the cheekbones, where to place
eyeliner, and now even where to apply lashes. With more than 200 one-tap
makeup looks, over 20 customizable makeup and tweaking tools, Style it!
clothing and accessory recommendations, hair styles, and step-by-step
tutorials for recreating looks in real-life, Perfect365 has become the
go-to makeup platform for selfie, makeup and fashion enthusiasts around
the world.
The app has become the makeup and entertainment industries’ fully
customizable digital platform, allowing users to try on looks from GSN’s
hit TV show Skin
Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels.
Users also benefit from the app’s “try before you buy and apply” digital
makeup looks from top brands including celebrity makeup artist Susan
Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, Chella and
the fast growing indie label Nudestix.
As a part of its commitment to building a leading beauty platform for
consumers and businesses, Perfect365 seeks to actively engage in
partnerships with beauty brands, retailers and artists. For more
information about product partnership opportunities, please contact bd@perfect365.com.
For more information about makeup artist and indie brand partnership
opportunities, please contact beautysquad-artists@perfect365.com.
For more information on Perfect365, high-res images, and screenshots,
please visit http://www.perfect365.com/press/.
The app is available for iOS (iPhone,
iPad)
and Android
(phone and tablet) devices. Follow @Perfect365 on Twitter,
@Perfect365_official on Instagram and at www.facebook.com/Perfect365
on Facebook.
© 2017 Perfect365, Inc. All rights reserved. Perfect365 is either
registered trademark or trademark of Perfect365 Technology Company
Ltd. in the United States and/or other countries. All other trademarks
are the property of their respective owners.
Contacts
For further information or press images and video, please contact Bella
PR:
Susan Small, 212-868-8183
s.small@bellapr.com
or
Leesa
Raab
l.raab@bellapr.com
or
Lauren
Verini
l.verini@bellapr.com
