Perfect365, Inc. Partners with Celebrity Makeup Artist, Kabuki, To Lead Digital Beauty Evolution

Kabuki, Celebrity Make-up Artist Whose Clients Have Included Rihanna,
Gigi Hadid, Selena Gomez, Lady Gaga, Kendall Jenner, Katy Perry, Uma
Thurman, and Gwen Stefani, to Serve as Beauty Advisor and Spokesperson

NEW YORK–(BUSINESS WIRE)–#Gigihadid—Perfect365,
Inc., the company that is leading the digital beauty evolution, with its
free digital makeup platform loved by celebrities and more than 80
million users, today announced a partnership with celebrity makeup
artist, Kabuki.

Kabuki has gained a reputation as an elite makeup artist whose clients
have included Rihanna, Selena Gomez, Bella Hadid, Gwen Stefani, Gigi
Hadid and Kendall Jenner and countless other celebrities. His creative
makeup designs have graced the cover of beauty fashion magazines like W
and Vogue. Through this partnership, Kabuki will collaborate Perfect365,
Inc. on a new project to be announced later this year.

“Digital beauty is causing a monumental shift in the makeup industry,
and Perfect365, Inc. is driving this evolution. Women are taking charge
of their own beauty; they are experimenting and exploring and trying on
new looks they never thought possible. I’m looking forward to merging my
creative skills with the efficiency and mass exposure this type of
technology can bring,” said Kabuki.

“With this partnership, we are tapping into the creative genius of a
celebrity makeup artist at the top of his game. This year Perfect365,
Inc. will unleash the true promise of digital makeup and bridge the gap
of technology and beauty. Our vision is to bring the best the makeup
industry has to offer to our users and brand partnerships and that is
why working with Kabuki makes so much sense,” said Vickie Wei, Director
of Marketing, Perfect365.

Perfect365 is one-of-a-kind because it uses advanced Face Detection
technology that allows for the most accurate virtual makeup placement
possible, both on photos and in live video. As a result, any makeup
design looks realistic because the app knows exactly where eyeshadow
should be applied, how to contour the cheekbones, where to place
eyeliner, and now even where to apply lashes. With more than 200 one-tap
makeup looks, over 20 customizable makeup and tweaking tools, Style it!
clothing and accessory recommendations, hair styles, and step-by-step
tutorials for recreating looks in real-life, Perfect365 has become the
go-to app for selfie, makeup and fashion enthusiasts around the world.

The app has become the makeup and entertainment industries’ fully
customizable digital platform, allowing users to try on looks from GSN’s
hit TV show Skin
Wars, Universal’s The Huntsman:
Winter’s War, and Sony’s Pixels. Users also benefit from the
app’s “try before you buy and apply” digital makeup looks from top
brands including celebrity makeup artist Susan Thompson’s eponymous
label, Michelle Phan’s beauty box ipsy, Chella and the fast growing
indie label Nudestix.

As a part of its commitment to building a leading beauty platform for
consumers and businesses, Perfect365 seeks to actively engage in
partnerships with beauty brands, retailers and artists. For more
information about product partnership opportunities, please contact bd@perfect365.com.
For more information about makeup artist and indie brand partnership
opportunities, please contact beautysquad-artists@perfect365.com.

For more information on Perfect365, high-res images, and screenshots,
please visit http://www.perfect365.com/press/.
The app is available for iOS (iPhone,
iPad) and Android
(phone and tablet) devices. Follow @Perfect365 on Twitter,
@Perfect365_official on Instagram and at www.facebook.com/Perfect365
on Facebook.

© 2017 Perfect365, Inc. All rights reserved. Perfect365 is either
registered trademark or trademark of Perfect365 Technology Company
Ltd. in the United States and/or other countries. All other trademarks
are the property of their respective owners.

Contacts

For further information or press images and video, please contact Bella
PR:
Susan Small, 212-868-8183
s.small@bellapr.com
Leesa
Raab
l.raab@bellapr.com
Lauren
Verini
l.verini@bellapr.com