Perfect365 Lets You Try on Trendsetting Fall Fashion Week Makeup Directly From the Runways

Can’t Make it to Fashion Week? Perfect365 Partners with Celebrity
Designers to Bring the Runway to You

FREMONT, Calif.–(BUSINESS WIRE)–#LaurelDewittPerfect365®,
the free makeup and beauty app loved by celebrities and more than 80
million users, today announced it will play an integral role in
September’s New York Fashion Week, allowing users to try on the
high-fashion makeup looks from the runways instantly on their phones.
Building on the wildly successful looks from Leanne Marshall, and Laurel
Dewitt’s makeup look with a crown originally designed for Beyoncé, both
released earlier this year, Perfect365 will debut its trendsetting NYFW
makeup looks following the September shows.


For fashion and makeup enthusiasts, September is all about what’s new on
the runways. In addition to amazingly creative high-fashion looks,
makeup has taken center stage at Fashion Week in New York. Celebrity
designers like The Blonds, Laurel Dewitt and Leanne Marshall, along with
dozens of other Fashion Week designers work with the top makeup artists
in the industry to design and execute runway looks that complement their
collections and will strongly influence beauty trends for the coming
year. Perfect365 will allow users to try on looks in the app in real
time using a virtual mirror or photo selfie.

“Makeup has become an essential piece of developing a complete
high-fashion look. Celebrity designers and makeup artists spend months
designing the premiere looks to complete the clothing pieces and
accessories for the runways. Now, with Perfect365, everyone can try on
the makeup fresh from Fashion Week and be among the first to recreate
these looks in real life before they hit the stores,” said Vickie Wei,
Director of Communications, ArcSoft.

Perfect365 is one-of-a-kind because it uses advanced Face Detection
technology that allows for the most accurate virtual makeup placement
possible, both on photos and in live video. As a result, any makeup
design looks realistic because the app knows exactly where eyeshadow
should be applied, how to contour the cheekbones and even where to place
eyeliner. With more than 200 one-tap makeup looks, over 20 customizable
makeup and tweaking tools, Style it! clothing and accessory
recommendations, and step-by-step tutorials for recreating looks in
real-life, Perfect365 has become the go-to app for selfie, makeup and
fashion enthusiasts around the world.

The app has become the makeup and entertainment industries’ fully
customizable digital platform, allowing users to try on looks from GSN’s
hit TV show Skin
Wars
, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels.
Users also benefit from the app’s “try before you buy and apply” digital
makeup looks from top brands including rising indie brand Naked
Cosmetics, celebrity makeup artist Susan Thompson’s eponymous label,
Michelle Pham’s beauty box ipsy, Sigma Beauty, Chella, and the fast
growing label Nudestix.

As a part of its commitment to building a leading beauty platform for
consumers and businesses, Perfect365 seeks to actively engage in
partnerships with beauty brands, retailers and artists. For more
information about product partnership opportunities, please contact bd@perfect365.com.
For more information about makeup artist and indie brand partnership
opportunities, please contact beautysquad-artists@perfect365.com.

For more information on Perfect365, high-res images, and screenshots,
please visit perfect365.arcsoft.com.
The app is available for iOS (iPhone,
iPad),
Android
(phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter,
@Perfect365_official on Instagram and at www.facebook.com/Perfect365
on Facebook.

© 2016 ArcSoft, Inc. All rights reserved. Perfect365 is either
registered trademark or trademark of ArcSoft, Inc. in the United States
and/or other countries. All other trademarks are the property of their
respective owners.

Contacts

For further information or press images and video, please contact Bella
PR:
Susan Small, 212-868-8183
s.small@bellapr.com
or
Leesa
Raab
l.raab@bellapr.com
or
Lauren
Verini
l.verini@bellapr.com