Pet Supplies Plus Expands Redford Naturals Dog Food Line

America’s favorite neighborhood pet store unveils new Limited
Ingredient Diet line

LIVONIA, Mich.–(BUSINESS WIRE)–On the heels of a successful product launch, Pet
Supplies Plus
, the nation’s most trusted pet retail franchise, is
adding a new line to its Redford
’™ portfolio of dry dog food — Limited Ingredient Diet
(LID) formulas. Set to roll out in March at all of its more than 390
nationwide locations, LID dry dog food recipes are grain-free and
refined for pets that perform better on a regulated diet because of food
allergies or digestion difficulties.

Redford Naturals’ recipes are crafted to provide balanced formulas that
use real meat as the number one ingredient and include wholesome
ingredients that are free from corn, soy, wheat, and artificial
preservatives, colors and flavors. The new LID line is also protein
rich, but differs from Redford Naturals’ Grain-Free and Natural formulas
by using a single animal protein as the first ingredient, which is
combined with sweet potatoes to help combat a pet’s enhanced sensitivity
to certain food. Less is more with these recipes, as the limited number
of ingredients make it easier to manage a pet’s health and well-being,
while still providing a nutrient rich diet for optimal health.

Included in the new line of dog food are hearty flavors such as chicken,
lamb, duck and salmon mixed with sweet potato, with specific meals
packed specially for puppies and large-breed dogs. In total, Pet
Supplies Plus will be offering 11 new bags of 4-oz. and 24-oz. bags of
Redford Natural LID dog foods by the end of the month.

“We remain committed to providing our neighbors everywhere with the
highest-quality products and foods for their best friends, and like our
very own diets, we understand that every dog’s diet is not the same,”
said Pet Supplies Plus CEO Chris Rowland. “Limited Ingredient Diet dog
food is highly sought after by pet owners. To fulfill this need, our new
line of Redford Naturals premium LID food, gives dogs of all ages,
breeds, genders and sizes the chance to feel and function at their best
by eating a tasty meal that is also healthy, nutritious and free of any
harmful ingredients, while still providing our Neighbors with quality
dog food at a great value.”

The new LID line extension adds to the already extensive list of natural
pet foods, treats, rawhide and chews offered at Pet Supplies Plus stores
around the country, including its very own Redford Naturals dry dog food
line, such as Natural and Grain-Free formulas for puppy, small breed,
and large breed dogs.

Set in welcoming neighborhood environments, Pet Supplies Plus team
members get to know their neighbors and pets by name at each location.
Many stores also feature a full offering of grooming services, which
include washes haircuts and body brushing. For more information, and
special offers, visit

About Redford Naturals

Redford Naturals was inspired by the evolution of household pets and the
diets that fuel their natural instinct and adventures. The original
recipes include responsibly sourced, wholesome ingredients, crafted in
small batches in the USA. Each distinct balanced formula – Natural,
Grain-Free, and Limited Ingredient Diet (LID), use real meat as the
number one ingredient, and never contain corn, soy or wheat and are free
from artificial preservatives, colors and flavors.

About Pet Supplies Plus

Pet Supplies Plus is focused on making it easier to get better products
for your pet. With more than 390 locations in 29 states, the stores have
a streamlined design making it easy to navigate a wide assortment of
natural foods, hard goods and pet services. Headquartered in Livonia,
MI., Pet Supplies Plus was named the 2016 Retailer of the Year by Pet
Business Magazine
and is ranked No. 49 in Entrepreneur
Magazine’s Annual Franchise 500® list as the Top Full-Service Pet
Supplies Franchise for its exceptional performance in areas including
financial strength, growth rate and system size. For more information


Fishman Public Relations
Mike Garabedian, 847-945-1300