Petnet Raises $10 Million Series A to Expand Personalized Pet Food Service

Petnet’s SmartFeeder and SmartBowl now available at select Petco
stores and

the leader in personalized feeding for pets, today announced it raised a
$10 million Series A financing round, led by Petco.
With the new funds, Petnet will continue to expand its product line,
develop its pet food delivery service, and enhance its infrastructure.
Beginning this week, Petnet’s SmartFeeder ($149) and SmartBowl ($49) are
available at select Petco stores nationwide and online at

Carlos Herrera, CEO and co-founder of Petnet, said: “Petnet was born out
of love for our pets and the passion to improve their lives. We are
pleased to partner with Petco to leverage their know-how and existing
infrastructure to reach more pet owners across the U.S. These new funds
will enable us to further develop our personalized pet feeding service
to keep pets everywhere happy and healthy.”

Personalized feeding is critical to improving pets’ health and overall
quality of life. With Petnet, it’s easy for owners to feed their pets
the ideal portion size and type of food based on their dog’s or cat’s
age, weight, activity level, breed and more, so they can live longer,
healthier lives.

Joseph N. Sanberg, Aspiration
, added: “As a pet lover myself, I am excited to welcome Petco
to the Petnet family as they join our movement to help pets live
happier, longer, healthier lives. On behalf of my friend Bruce the dog,
I look forward to continuing to support Petnet alongside our new
partner, Petco.”

Petnet’s SmartFeeder
is an automated, smartphone-enabled pet feeder that allows owners to
manage feeding times and portions, monitor their pets’ eating habits and
view insights about ideal food choices based on their pets’ profile. The
Petnet SmartBowl
guides pet owners to make healthier choices for their pets based on age,
weight, activity level and breed.

About Petnet
Founded in 2013, Petnet is the leading provider
of personalized pet technologies that enable pet owners to stay
connected to and improve their pets’ health. An estimated 52.7 percent
of dogs and 57.9 percent of cats in the U.S. are overweight or obese,
meaning they are predisposed to a number of health issues. With Petnet’s
SmartBowl and SmartFeeder, a 2015 CES Innovations Award winner, owners
can provide their pets with the correct amount and type of food to keep
them healthy and happy. To learn more about the importance of
personalized pet feeding, visit


BIGfish Communications for Petnet
Brigid Gorham, 617-600-7560