PetSmart® and Arizona Diamondbacks Team Up to Set GUINNESS WORLD RECORDS™ Title for Most Dogs Attending a Sporting Event

1,000-Plus Dogs Expected at Chase Field for D-backs vs. Rockies Game
This Sunday

–(BUSINESS WIRE)–PetSmart


WHAT:

  PetSmart, the Arizona Diamondbacks, Nylabone® and AvoDerm® Natural
Pet Foods have teamed up with D-backs fans to set a GUINNESS WORLD
RECORDS title for the most dogs attending a sporting event — 1,000
dogs needed to set world record.
 
The attempt will be officiated by a GUINNESS WORLD RECORDS
adjudicator and takes place Sun., May 1, when the D-backs host the
Colorado Rockies. This Sunday is also the national kick-off of Bark
at the Park, a traveling 12 game dog-friendly program where
dog-loving fans can bring their best friends to a baseball game at
stadiums across America. Bark at the Park is sponsored by PetSmart,
Nylabone® and AvoDerm® Natural Pet Foods and typically brings out
300-900 dogs.
 
The group’s aim is to host 1,000 dogs at Chase Field on May 1.
According to the GUINNESS WORLD RECORDS organization, this is the
first official attempt for this record. The GUINNESS WORLD RECORDS
adjudicator will account for the dogs entering Chase Field and is
expected to call the record by the end of the second inning.
 

WHEN:

11 a.m. – 3 p.m., Sunday, May 1
11 a.m. – Bark at the Park Doggie Activity Center complete with
dog-friendly Ice Cream with kibble toppings and PetSmart’s Pet
Expressions stenciling of D-backs and other MLB logos.
11:45 a.m. – pre-game Puppy Parade around warning track on the field
1:10 p.m. – first pitch*
GUINNESS WORLD RECORDS announcement (if record is set):
approximately 2nd inning.
*video broadcast inside Chase Field must cease at first pitch. Media
interviews can be accommodated in PetSmart Park areas inside Chase
Field.
 

WHERE:

Chase Field
401 E. Jefferson St.
Phoenix, Ariz.
Media credentials required to enter Chase Field
 

VISUALS:

• A record-breaking number of dogs (hopefully 1,000-plus)!

• Official GUINNESS WORLD RECORDS adjudicator; available for
interviews

• Pre-game Puppy Parade on Warning Track on field

• Dog adoptions at The Adopt Spot by PetSmart, courtesy of Arizona
Animal Welfare League

• PetSmart Patio, permanent dog-friendly seating with 30 dogs and
their pet parents

• Bark at the Park Activity Center with complimentary Pet
Expressions stenciling, doggie ice cream, giveaways and more

 

WHY:

After the successful launch earlier this month of the PetSmart Patio
and additional PetSmart-sponsored permanent dog-welcoming facilities
at Chase Field that have created the nation’s most dog-friendly
ballpark, PetSmart and the Arizona Diamondbacks are celebrating and
encouraging the community to take in a baseball game with their best
friend to set a GUINNESS WORLD RECORDS title for the Most Dogs
Attending a Sporting Event.

Contacts

PetSmart Consumer PR
Melissa Wenzel, 480-271-5428
mwenzel@petsmart.com