PGA TOUR Signs StrackaLine to Provide Enhanced Green Details on Digital Platforms Beginning with 2015 Frys.com Open

ENCINITAS, Calif.–(BUSINESS WIRE)–In a continuing effort to bring golf fans new insightful information
during competition, PGA TOUR Digital has signed StrackaLine
LLC, Inc., to provide detailed data on green contours and pin placements
from most FedExCup tournaments beginning with the 2015-16 season.


Debuting at this week’s season-opening Frys.com Open, StrackaLine data
will be available through the primary leaderboard’s Shot Tracker on
PGATOUR.COM as well as the PGA TOUR’s iOS and Android apps. Graphics
will give users an understanding of the break and slope of a putt, as
well as projected and actual putt trails.

“Anyone who plays golf knows the challenge of properly reading a green
and judging the break and speed of a putt,” said Luis Goicouria, PGA
TOUR Senior Vice President, Digital Platform/Media Strategy. “As a fan,
it’s particularly difficult to fully appreciate what a player is facing
as he lines up a crucial putt during a tournament. We’re excited to make
this StrackaLine data available on our digital platforms to offer fans
an exciting new element of understanding during PGA TOUR competition.”

“Putting with confidence is the key to making more putts,” said Jim
Stracka
, StrackaLine
CEO. “StrackaLine
has been giving TOUR players and their caddies the information they need
to understand each green complex for several years now. We are excited
to work with the PGA TOUR to make this information available for the
fans to see as well.”

About StrackaLine

StrackaLine
is a golf technology company founded in 2007 that utilizes 3D modeling
laser scanners to survey the topography of putting greens. With hundreds
of courses scanned
already and more being added each week,
StrackaLine is revolutionizing the way golfers read their putts.

Golf course operators also use StrackaLine’s automated
Green Management software
for their greens keepers and tournament
directors to maximize the rotation of pins based on the exact topography
data provide from the laser scanning.

StrackaLine’s
mission
is to have thousands of courses scanned world-wide and for
amateur golfers everywhere to have access to the same information for
putting that Tour players do. Contact us today to schedule your course
scanned, too.

About PGA TOUR

The PGA TOUR is the world’s premier membership organization for touring
professional golfers, co-sanctioning more than 130 tournaments on the
PGA TOUR, Champions Tour, Web.com Tour, PGA TOUR Latinoamérica,
Mackenzie Tour-PGA TOUR Canada and PGA TOUR China.

The PGA TOUR’s mission is to entertain and inspire its fans, deliver
substantial value to its partners, create outlets for volunteers to give
back, generate significant charitable and economic impact in the
communities in which it plays, and provide financial opportunities for
TOUR players.

Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion
households in 226 countries and territories in 32 languages. Virtually
all tournaments are organized as non-profit organizations in order to
maximize charitable giving. In 2014, tournaments across all Tours
generated a record $140.5 million for local and national charitable
organizations, after surpassing $2 billion in all-time charitable
contributions early in the year.

The PGA TOUR’s web site is PGATOUR.COM,
the No. 1 site in golf, and the organization is headquartered in Ponte
Vedra Beach, FL.

Contacts

StrackaLine
Ben
Malamitsas, 760-230-5585
Press: Press@StrackaLine.com
Investor:
Investor@StrackaLine.com
Course
Request: Scan@StrackaLine.com
or
PGA
TOUR
Chris Smith, 904-273-3379
csmith@pgatourhq.com