Philip Morris International Comments on Court of Justice of the European Union Judgment on the EU Tobacco Products Directive

LAUSANNE, Switzerland–(BUSINESS WIRE)–Philip Morris International (NYSE/Euronext Paris: PM) today comments on
the judgment of the Court of Justice of the European Union following its
legal review of the EU’s Tobacco Products Directive (“TPD”).

Marc Firestone, Senior Vice President and General Counsel of Philip
Morris International, said:

“Today’s judgment is specific to detailed aspects of EU law, and
reflects the substantial deference that the Court of Justice often shows
to the EU institutions when reviewing EU legislation.”

The Court’s opinion clarifies that the TPD does not necessarily preclude
a Member State from adopting plain packaging, providing it can show that
the measure respects private property, a competitive marketplace, and
consumer access to information, and that it complies with domestic,
European, and international law.

PMI and Member States participating in the case were seeking clarity on
certain provisions of the TPD that appear to disrupt the balance of
authority that the EU Treaties establish between the EU and the Member
States, and violate the internal market principles upon which the EU was

Firestone continued, “The Court has not considered whether plain
packaging is legal or is capable of reducing smoking rates. Those
questions are currently under review by the English High Court and the
World Trade Organization. We look forward to the outcome of those
proceedings, as well as the timely implementation of the Directive in
each of the 28 Member States.”

About Philip Morris International Inc. (“PMI”)

PMI is the world’s leading international tobacco company, with six of
the world’s top 15 international brands and products sold in more than
180 markets. In addition to the manufacture and sale of cigarettes,
including Marlboro, the number one global cigarette brand, and
other tobacco products, PMI is engaged in the development and
commercialization of Reduced-Risk Products (“RRPs”). RRPs is the term
PMI uses to refer to products with the potential to reduce individual
risk and population harm in comparison to smoking cigarettes. Through
multidisciplinary capabilities in product development, state-of-the-art
facilities, and industry-leading scientific substantiation, PMI aims to
provide an RRP portfolio that meets a broad spectrum of adult smoker
preferences and rigorous regulatory requirements. For more information,


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