Philips LEDs to illuminate New Year’s Eve from Times Square to living rooms everywhere

  • Philips Hue users can, for the first time ever, sync their connected
    LEDs to the Times Square Ball as it drops to experience an immersive
    celebration
  • Philips LEDs light up the world-famous New Year’s Eve Times Square
    Ball for 16th consecutive year
  • Share celebratory photos on social media channels for chance to win
    Philips LED lighting products

SOMERSET, N.J.–(BUSINESS WIRE)–Royal Philips (NYSE:PHG, AEX:PHIA), the global leader in lighting,
invites all New Year’s revelers to turn on their imaginations with
Philips Lighting and make this season’s celebration an extraordinary
experience. From the iconic Times Square Ball, where Philips has been
the trusted lighting partner for 16 years, to living rooms all over the
globe, where Philips Hue will transform and illuminate gatherings with
16 million vibrant colors, those ringing in the new year will be
surrounded by light that inspires.

Bring the Times Square Ball Experience Home

For the first time, Philips Hue users can experience the Times Square
Ball festivities live at home through an immersive blast of color by
syncing their Philips Hue lights to the Ball as it drops. With a new
feature in the Hue Fireworks for Philips Hue app, developed by
iMakeStuff, Philips Hue lights will follow the changing Philips LED
bulbs used in the Ball as 2015 becomes 2016. Simply select the Times
Square Ball feature in the Hue Fireworks app, available in both the Apple
and Android
stores for $1.99, and join the final two minute countdown to experience
the same dynamic, color-changing fun that illuminates Times Square.

“Bringing together the connected lighting experience that Philips Hue
offers with the Times Square Ball drop – one of the most well-known
lighting moments in the world – demonstrates the possibilities to create
immersive and memorable moments with light,” said Amy Huntington,
President of Philips Lighting Americas. “The adoption of connected
lighting among consumers is accelerating and changing how people
interact with light throughout their home. With Philips Hue, it has
never been easier to change your lighting experience throughout the day
and easily move between everyday livings to celebratory moments like New
Year’s Eve.”

With Philips Hue, the leading connected lighting system for the home,
turn on your imagination to make 2016 New Year’s celebrations an
extraordinary experience. Sync to favorite music and turn any room into
a dance floor, transform the home and illuminate any space with over 16
million colors or access more than 450 third-party apps that can bring
celebrations to the next level.

The modern lighting technology that Philips provides in the Times Square
Ball is similar to the technology that makes Philips LED lighting in
consumer homes possible. The Times Square Ball is illuminated with
32,256 Philips Luxeon Rebel LED (light emitting diodes) bulbs, grouped
in 672 modules of 48 bulbs each. Each module contains 12 red, 12 blue,
12 green and 12 white LED bulbs that can create a palette of more than
16 million colors and billions of patterns.

Share Your Celebratory Moments

This year, leading up to New Year’s Eve, Philips is asking people to
share their personal, celebratory moments for a chance to win Philips
LED lighting product bundles. Post a photo on Facebook, Twitter or
Instagram showing how light enhances your celebratory moments using
#MyPhilipsNYEMoment #sweepstakes. Entries will be judged based on the
quality of the photo and how light plays a part in the captured
celebrations, no matter what lighting source is used. Visit the Philips website
for details on the Grand Prize, three runner-up prizes, and complete
prize details and contest rules.

About Philips Hue

The extensive Philips Hue connected ecosystem includes Philips
Hue Lightstrip Plus
, portable luminaires such as Philips
Hue Go
, dual-lighted fixtures such as Philips
Hue Beyond
, control devices such as Philips
Hue tap
and Apple Watch as well as bulbs and down lights. Philips
Hue now integrates with Apple
HomeKit
and Works
with Nest
programs, making light even more essential in the smart
home. For more info on the Philips Hue growing range of products and
apps, to see some of the light scenes created by the Philips Hue
community, and to purchase Philips Hue visit: www.meethue.com.

About Royal Philips

Royal Philips (NYSE:PHG, AEX:PHIA) is a diversified health and
well-being company, focused on improving people’s lives through
meaningful innovation in the areas of Healthcare, Consumer Lifestyle and
Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of
EUR 21.4 billion and employs approximately 106,000 employees with sales
and services in more than 100 countries. The company is a leader in
cardiac care, acute care and home healthcare, energy efficient lighting
solutions and new lighting applications, as well as male shaving and
grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

Contacts

Philips Lighting (North America)
Melissa Kanter, 732-563-3994
melissa.kanter@philips.com