Philips Lighting and the Golden State Warriors Bring the Excitement of the Team’s Basketball Games to Fans’ Homes

• Golden State Warriors Official Mobile App integrates with Philips
  Hue connected lighting system
• Local fans invited to enter “Before the Light” contest to win
  Philips Hue White and Color Ambiance starter kit

SOMERSET, N.J.–(BUSINESS WIRE)–Sports fans know there is no greater rush than the start of a big game
or the thrill of celebrating your team’s victory live at an arena. Now,
fans will be able to experience that rush in their own homes with a
new collaboration between Philips Lighting (Euronext Amsterdam
ticker: LIGHT), a global leader in lighting, and the Golden State
Warriors.

As part of a first-of-its-kind integration with sports, the Philips Hue
system can now be synced with the Warriors’ games through the team’s
official mobile app. Brilliant colors flash at the start of every
game, transforming the sports game-viewing experience in their homes. In
addition, at the end of every win, fans will see their lights flash to
celebrate the victory.

“The Warriors want to ensure that our fans have the best game-day
experience possible, whether they are at the arena or in their homes,”
said Warriors Chief Marketing Officer Chip Bowers. “We are excited to be
working with Philips Lighting to offer our fans a new, more personal way
to be a part of the game and to showcase the future of home sports
entertainment.”

Easy Set Up

To set the Philips Hue lighting to interact with the games, simply
download the Golden State Warriors Official Mobile App, ensure all of
the Philips Hue lights are powered on, and follow the simple,
step-by-step guide. Within seconds, fans will be able to bring the
courtside excitement home.

“We’re thrilled to be working with the Golden State Warriors to merge
the energy of connected lighting with the excitement of professional
basketball games,” said Tom Insprucker, Chief Marketing Officer, Philips
Lighting US. “With this Philips Hue integration, we are bringing the
sports arena experience directly into fans’ homes. It has never been
easier for lighting to help fans immerse themselves in and enhance the
thrill of live sporting events – and this is just the beginning of our
collaboration.”

In addition to the Warriors official mobile app, fans can use the
Philips Hue app to set their lights to shine blue and gold throughout
the game. They can also connect the lighting system to their favorite
apps via
IFTTT and automatically trigger actions to enhance the sports
game-viewing experience. For example, if there’s a major in-game update,
then automatically flash the Philips Hue lights.

Win a Philips Hue White and Color Ambiance Starter Kit

Golden State Warriors fans who are at least 18 years of age, are legal
residents of California and residing within 150 miles of Oakland,
California, can enter the “Before
the Light” contest for a chance to win Philips Hue prizes. For every
buzzer-beater this season, three lucky Golden State Warriors fans will
win a Philips Hue White and Color Ambiance A19 starter kit to bring the
excitement of the game to their home. One Grand Prize winner will
receive a Philips Hue connected lighting transformation. See Official
Rules for details and restrictions.

More about Philips Hue

Philips Hue, which is comprised of bulbs, light strips, spots,
integrated lamps and controls, goes beyond illumination to provide more
than just light – to deliver new experiences where the only limit is
your imagination. In addition to transforming sports entertainment,
users can play with colors and sync the lights with music, movies and
video games. You can also set the right ambiance for any moment and have
peace of mind when away from home with the help of the connected
lighting system.

For more information on the Philips Hue family of products, visit www.meethue.com.

About Philips Lighting

Philips Lighting (Euronext Amsterdam ticker: LIGHT), a global leader in
lighting products, systems and services, delivers innovations that
unlock business value, providing rich user experiences that help improve
lives. Serving professional and consumer markets, we lead the industry
in leveraging the Internet of Things to transform homes, buildings and
urban spaces. With 2016 sales of EUR 7.1 billion, we have approximately
34,000 employees in over 70 countries. News from Philips Lighting is
located at http://www.newsroom.lighting.philips.com

Contacts

Philips Lighting US
Beth Brenner, +1 215-595-3102
beth.brenner@philips.com