Pioneer Showcases Automotive Technologies for Cars of Yesterday, Today and Tomorrow

Pioneer Demonstrates the Next Level of Autonomous Driving Support
and In-Vehicle Entertainment

LAS VEGAS–(BUSINESS WIRE)–#CES2017CES BOOTH #3902 – This year, at the Consumer Electronics Show
(CES) 2017, Pioneer showcases key technologies for the vehicles of
yesterday, today and tomorrow – including innovations in both
aftermarket and automotive OEM technologies. Featured in the booth is
Pioneer’s full line of aftermarket products that offer connectivity and
audio solutions to upgrade practically any vehicle, from the classic
cars of yesterday to today’s modern automobiles. The company continues
its automotive industry leadership by revealing its vision for tomorrow,
unveiling technologies for the future of driving designed to be
integrated into vehicles supporting both autonomous and piloted driving
modes. Demonstrations include Pioneer’s Advanced UX Cockpit for highly
automated driving, Laser Head-up Display (HUD), and Light Detection and
Ranging (LiDAR) system for vehicles.

“Autonomous driving is no longer a future concept, it’s reality. Pioneer
plays a pivotal role in this evolution of the automated vehicle because
we continue to provide first-to-market solutions for both our
aftermarket and OEM partners. At this year’s show, we are highlighting
not only technologies that help make automated vehicles viable, but also
those created to make every drive an enjoyable entertainment
experience,” said Russ Johnston, executive vice president of marketing
and corporate communications for Pioneer Electronics (USA) Inc.

The industry predicts that within the next eight to 10 years, vehicles
with highly automated driving systems will populate the highways. At CES
2016, Pioneer showcased its assisted driving system with Contextual
Awareness. For 2017, the company demonstrates its concept of the
automated driving system, the critical next step necessary before
automated SAE International Level 3 vehicles become a reality.1
Level 3 is defined as conditional automation of the operational
(steering, braking, accelerating, monitoring the vehicle and the
roadway) and tactical (responding to events, determining when to change
lanes, turn, use signals, etc.) aspects of the driving task. One of the
biggest technological challenges of Level 3 automation is creating a
safe and reliable hand-off from automated driving to manual driving. At
the booth, Pioneer is demonstrating how its technologies can be
integrated into an automated system that meets the challenges of Level 3
automation. Visitors will get a sense of what driving the car of the
future may feel like. Technologies on display include:


Advanced UX Cockpit demonstration for automated driving 


o Driver Monitoring System


The driver’s status must be monitored in order to determine if he
or she is alert and capable of re-engaging with the vehicle and
taking control of driving. Pioneer’s Driver Monitoring System is
designed to detect driver conditions with image status and
recognition technology used to estimate attentiveness, drowsiness,
tension and fatigue.

• Facial Recognition Camera for condition and status of the driver

• Heart Rate Monitor for condition and status of the driver

• Steering Wheel Sensor

• Seat Sensor

• Seat Vibration to improve level of alertness  

o Sensory UI

During highly automated driving conditions, the driver will not be
required to monitor the vehicle’s status. However, the driver is
expected to be available for occasional control but with
sufficiently comfortable transition time. The Sensory UI
demonstration promotes safe and reliable operation during the
automated driving mode and the critical hand-off between automated
driving and manual driving. Pioneer’s Sensory UI incorporates the
use of light, directional sound, intuitive touch and video for
improvement of driver recognition and responsiveness to manual
driving commands.

• 3D-AUI with AR (Audio/Sound)

• Laser HUD / Driver Display (Video)

• Dash LED (Light)

• Active Feely (Touch)

• Seat Vibration (Feel)

• Fragrance UI (Smell)

o Entertainment For Level 3 Automated Vehicle

Autonomous driving will also allow the driver to experience a second
task and consume more information, with entertainment features and
options playing a larger role.

• Center Multimedia Display (Entertainment)

• Sound and Aroma Generator (Relaxation)

• Seat Vibration

• Automated Seat Position Control

LiDAR: Pioneer LiDAR 2nd Prototype and concepts of both
Wide View LiDAR and Triple Telescopic LiDAR

Advanced Map Data Ecosystem

o Collects dynamic environmental information from vehicles on the
road and updates data automatically.

Head-up Display (HUD)

Pioneer’s OEM and aftermarket divisions have a long history of
innovation in the automotive industry. The OEM division has been a
trusted Tier 1 supplier to automakers for over 40 years, maintaining
longstanding relationships with popular and well-respected global
automotive brands. Drivers with older vehicles have relied on Pioneer’s
aftermarket division to answer their demands for the best sound and
latest technology since the 1960s, when the company launched its first
line of car stereos in the United States. Over the past 50 years,
Pioneer has introduced industry-changing products and features including
the first car CD player (CDX-1 in 1984), first satellite navigation
system for cars (AVIC-1 introduced in Japan in 1990), first single
colored OLED display technology (1998), first smartphone-based headunit
with iPhone (AppRadio 1 in 2011), and the industry-first combination of
Apple CarPlay® and Android Auto™ on one headunit (AVIC-8100NEX,
AVIC-7100NEX, AVIC-4100NEX in 2015).

At this year’s booth, Pioneer demonstrates how it offers a variety of
technical and audio solutions for those looking to upgrade their
vehicles, from classics to the newest models. To deliver this message,
two vehicles with aftermarket upgrades will be on display for in-car

  1967.5DatsunSports 1600 Roadster


  AVH-X7800BT Multimedia DVD Receiver

  AppRadio One – view and control select iPhone and Android smartphone
apps from the receiver’s touchscreen using a one-cable connection.


GM-D6905 5-channel amplifier


Two TS-D1330C D-series component speaker packages – installed front
and rear


Two TS-SW2002D2 8” shallow mount subwoofers in custom enclosures

2016 Toyota RAV4


AVIC-8201 NEX Bundle (AVIC-8200NEX multimedia navigation receiver
and ND-BC8 backup camera)


GM-D8604 4-channel amplifier


TS-A1606C A-series component speaker package – front


TS-A1676R A-series 3-way speaker – rear


TS-WX70DA compact powered subwoofer enclosure

To check out all of Pioneer’s technology demonstrations and new
products, please visit Pioneer in the North Hall of the Convention
Center, booth #3902.

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Pioneer Electronics (USA) Inc., headquartered in Long Beach, Calif., is
a preeminent manufacturer of leading-edge technology solutions for the
mobile electronics aftermarket. Its affiliate Pioneer Automotive
Technologies, Inc. (PAT) is a key supplier for Tier 1 automotive
entertainment systems and components to vehicle manufactures. Pioneer is
focused on creating the ultimate in-car entertainment experience with
high performance audio and video components, as well as connectivity
with today’s smart devices. Building off of more than 75 years of
electronics experience, Pioneer has expanded into the cycle sports
industry, designing world-class power meters and cycle computers for
professional athletes and cycling enthusiasts.

PIONEER is a registered trademark of Pioneer Corporation.
is a trademark of Apple Inc., registered in the U.S. and other countries.

AUTO is a trademark of Google Inc.

1In January 2014, SAE International created standard J3016:
Taxonomy and Definitions for Terms Related to On-Road Motor Vehicle
Automated Driving Systems, to provide a common taxonomy and definitions
for automated driving. The standard identifies and lists six levels of
driving automation from “no automation” to “full automation”.


Pioneer Electronics (USA) Inc.
Katherine Harbeston, 310.952.2388
Stoner, 415.277.4912