Polartec Brings Stretch, FR and Style to Ariat International’s New Women’s Workwear Line
LAWRENCE, Mass.–(BUSINESS WIRE)–Polartec,
LLC, a premium provider of innovative textile solutions, announced
its new partnership with Ariat
International®, the US-based leader in Western and English footwear
and apparel, to help launch their new line of Ariat Work FR clothing
designed specifically for women. The premium assortment of tops and
jeans feature Polartec FR technology, which provides consumers with the
safety features hazardous work environments demand with the style, fit
and comfort that women prefer.
“In an industry with dozens of boxy, stiff and uncomfortable jackets, we
knew we needed to differentiate our women’s FR workwear by translating
our signature style within the highly technical requirements of the
field,” said Susan Glynn, vice president of apparel design and
development at Ariat International. “Polartec’s FR textile platform gave
us the stretch, performance and aesthetics needed to successfully launch
our women’s line.”
Workwear has typically been the realm of uncomfortable and stiff
materials that hinder a person’s ability to get the job done. Ariat is
revolutionizing women’s FR apparel with its new line of stylish products
powered by Polartec’s dual hazard compliant fabrics. Polartec® Power
Dry® FR, Polartec® Power Grid® FR and Polartec® Wind Pro® FR are all
innovative textiles utilizing patent pending yarn blends and fabric
construction that are permanently flame resistant, breathable and
require easy care. Combined with Ariat’s own Greater Arm Mobility (GAM™)
and Moisture Management Technology (MMT™), Ariat’s women’s FR clothing
line keeps workers comfortable no matter the conditions. Polartec’s
fabrics provide workers with permanent NFPA 2112 and NFPA 70E flame
resistance to keep workers safe out in the field and looking great after
hours.
“Ariat’s new FR women’s workwear line perfectly exemplifies the
versatility of Polartec’s textiles,” said Michael Batson, Global
Director of Professional Workwear & Military. “Our innovative fabrics
provide our brand partners’ garments with seemingly impossible benefits
such as warmth without weight, durability, comfort and certified safety
compliance. Ariat is the latest example of a company using Polartec
textiles to expand into a high performance market led by innovation.”
About Ariat International
Ariat International, Inc. is the leading manufacturer of innovative
performance equestrian footwear and apparel. Featuring a patented
technology designed to deliver stability, durability and comfort, Ariat
pioneered the application of advanced athletic shoe technology into
English riding boots and authentic Western boots. Ariat products are
sold in a network of retail outlets throughout the world.
For more information about Ariat products or for the Ariat retailer
nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com,
https://www.facebook.com/AriatInternational
and https://twitter.com/Ariat.
About Polartec, LLC
Polartec, LLC is the developer, manufacturer, and marketer of Polartec®
performance fabrics. Polartec® products range from lightweight wicking
base layers, to insulation layers, to extreme weather protection and are
utilized by the best apparel brands in the world. For more information,
visit www.Polartec.com.
Contacts
Breakaway
Tim
Morin, 617-399-0635
tmorin@breakaway.com
or
Ariat
Alison
Borris, 510-477-6980
PR Manager
Alison.borris@ariat.com
