Iconic Popeyes Brand Unveils New International Design
ATLANTA–(BUSINESS WIRE)–Popeyes® Louisiana Kitchen today celebrated the opening of
its 2,500th restaurant, a significant development milestone
for the global Popeyes brand. Built in Hatillo, Puerto Rico, this
location is one of the first restaurants to model Popeyes new
international design which was introduced as another way to communicate
the Popeyes brand to its growing global audience.
“Our brand travels well, with guests around the world falling in love
with Louisiana-style food as only Popeyes can make it,” said Cheryl
Bachelder, Chief Executive Officer, Popeyes Louisiana Kitchen. “The
universal appeal of our food allows us to grow the remarkable Popeyes
brand, bringing the culinary richness of the Louisiana region to new
Popeyes fans. We are so proud to announce the opening of our 2,500th
Popeyes Louisiana Kitchen restaurant.”
Popeyes restaurants span from New Orleans, to the Middle East, Turkey to
Puerto Rico. The Hatillo location, as well as nine other restaurants in
the Puerto Rico market, is owned and operated by Brodersen Management,
an award-winning Popeyes franchise owner.
Translating the Popeyes brand for a global audience
Popeyes new international design, while similar to the recent domestic
reimage, leverages global trends in QSR featuring a contemporary design
and a more upscale look and feel.
Using the design itself as a venue to translate the Popeyes brand for
its global audience, Popeyes and design firm, Tesser, drew from rural
Louisiana and New Orleans’ lower ninth ward for inspiration. Raw
materials, layered to appear that the buildings have been added on to
over time, are represented in the new design.
“We have taken a design approach that communicates the Popeyes brand
whether you know Louisiana cuisine or not,” said Dick Lynch, Chief Brand
Officer, Popeyes Louisiana Kitchen. “Our signature orange, inspired by
Popeyes spices and marinades, has become a defining architectural
feature. Our Louisiana heritage is visible in the artwork, in the spice
jars that separate the dining space and in the materials used in the
building. We know this design will capture the imagination of our guests
wherever they are.”
Popeyes 2500th restaurant opening was marked in a celebration
that took place in Hatillo, attended by the Secretary of Labor in Puerto
Rico, new Popeyes employees and Popeyes guests, held on November 6th.
For more information, please visit us at www.Popeyes.com
About Popeyes® Louisiana Kitchen
Founded in 1972 in New Orleans, Popeyes® is a leader in the New Orleans
segment of the foodservice industry and is the world’s second largest
quick-service chicken concept based on the number of units. As of July
12, 2015 Popeyes had 2,443 operating restaurants in the United States,
three territories, and 27 foreign countries. For more information, visit
the Popeyes® Louisiana Kitchen Web site at www.popeyes.com.
Coltrin & Associates (for Popeyes)