Porcelane, New Health Tech Startup, Delivers In-Home Dentistry to San Francisco Residents

Women-led startup combines dentistry and the new service economy
to reimagine the dental experience with modern technologies built around
the comfort of your home

launches their mobile dentistry service to deliver dental care to living
rooms and offices throughout San Francisco. The women-led startup
provides online booking, 24/7 support, and 100% dentist time and
attention to all patients—even for routine cleanings. The company’s
proprietary dental suite fits snugly in the trunk of a car and allows
Porcelane’s team of highly qualified dentists to deliver all the
treatments of a traditional office in the comfort of home. And with
expanded availability—including morning, evening, and weekend
appointments—Porcelane makes it easy for people with demanding schedules
to stay on top of their oral health.

“With Porcelane, it’s been exciting to take the user experience and
design principles I learned at top-tier Silicon Valley companies and
apply them to the entire patient experience—from booking to high-touch
customer service to the dental appointment itself,” said Joyce Sohn,
Porcelane’s CEO and Co-Founder. “As someone who’s always dreaded going
to the dentist, I want to deliver not only convenience but also comfort
and peace of mind. At Porcelane, we’re marrying modern technology with
old-fashioned hospitality to make dental care a delightful experience.”

The team behind Porcelane is led by Sohn who has more than a decade of
product leadership experience from Apple, Google, and Box. Her
co-founder, Lily Sarafan, serves as Porcelane’s Executive Chairwoman and
is CEO of Home Care Assistance, the largest consumer health company in
the $100B in-home care industry with more than 6000 employees and 150
locations across North America.

“As CEO of Home Care Assistance, I know well the market potential and
social impact at the intersection of healthcare and consumer services,”
said Sarafan. “I’m passionate about transforming fragmented, outdated
markets through innovation, talent, and scale. Joyce and the incredible
team are ensuring that Porcelane is the best trip to the dentist you’ll
never make.”

Porcelane eliminates the travel time, waiting time, idle time in the
chair, and inevitable delays that can make a typical trip to the dentist
take as long as three hours. Patients can expect a routine appointment
to last no more than 60 minutes, spent entirely with the dentist,
offering a one-on-one experience unmatched in traditional settings.

All Porcelane dentists are licensed, certified graduates of top-tier
dental schools, and trained by Porcelane’s clinical leadership team led
by Lisa Buda, DDS. A fluent Spanish speaker and an alumna of University
of the Pacific School of Dentistry in San Francisco, Dr. Buda is a
published expert and regular lecturer on oral health and dental care for
special needs and medically compromised patients for the Alzheimer’s
Association of America, Special Care Dental Association, California
Pacific Medical Center, Kaiser Permanente Hospital, and numerous skilled
nursing facilities.

Porcelane’s initial launch covers San Francisco, with the broader Bay
Area launching in late 2016. Appointments can be booked for any private
residence or office, and group appointments are also available. Routine
care appointments, which include a dental exam, full cleaning and
x-rays, cost $295 and can be booked online at www.porcelane.com.

Porcelane’s media kit is available at: http://www.porcelane.com/press.

About Porcelane

Porcelane is reimagining dentistry—delivering all the services of a
traditional dental practice to living rooms and other locations.
Patient-centered at its core, Porcelane brings concierge dentistry to
people of all ages through progressive service and personal care. It’s
the best trip to the dentist you’ll never make.


for Porcelane
Max Wertheimer, 415-302-1584