Posit Science Launches Spanish-Language Brain Training Program

Interactive Brain Training Services and Exercises Now Available in
Spanish for Users Everywhere

NEW YORK–(BUSINESS WIRE)–BrainHQ from Posit Science, the only brain-training program that has
been clinically proven to improve cognitive performance, today launched
its highly anticipated Spanish-language website (es.brainhq.com).
At a summit in New York City, Posit Science unveiled the new site, BrainHQ
en español
, by offering a test-drive experience to national media to
demonstrate the value of brain fitness to the Latino community. With
over 40 million native Spanish speakers in the US alone,
Spanish-language access to these exercises is critically important,
providing an effective platform for making lasting improvements in brain
function to the Spanish-speaking world.

Posit Science has been building brain-training programs since 2003. The
company launched BrainHQ in 2011 to offer clinically validated, online
cognitive exercises to adults of all ages. The exercises are designed to
improve brain function across all areas of cognition, including memory,
attention, brain speed, people skills, navigation, and intelligence.
Designed to increase the quantity of sensory information the brain can
process effectively and improve the quality with which the brain
processes this information, these training technologies are uniquely
effective. “Giving Spanish speakers access to our tools has always been
a priority of ours and we are thrilled to announce the official
expansion of our offering to this important segment,” says CEO Henry
Mahncke, PhD.

The exercises in BrainHQ are based on research by Posit Science
co-founder Dr. Michael Merzenich, PhD—one of the world’s leading experts
on neuroplasticity — and other brain experts. Merzenich and a team of
staff scientists continue to research, design, and update BrainHQ as new
neuroscience discoveries are made. Posit Science also works with a
global team of over 50 scientific collaborators from universities such
as Yale, the University of California at San Francisco, and Harvard, who
give input into the design of the exercises and perform clinical trials
to test the effectiveness of the exercises.

With fluency in more than one language widely recognized as a form of
mental exercise, bilingual Hispanics already have an advantage in the
field of brain training. With BrainHQ, they can sharpen their cognitive
functions even further.

“This is an exciting time, as we are finally able to introduce brain
training to the Spanish-speaking population,” added Itzel Orduña, PhD in
Behavioral and Neural Sciences and current researcher at the University
at Buffalo, SUNY. “BrainHQ’s cognitive exercises tap into our enormous
brain potential bringing real, lasting changes to cognitive function,
including better memory and sharper attention—and those changes, in
turn, can lead to increased confidence, safer driving, happier mood,
better health outcomes, and many other benefits for everyday life.”

About BrainHQ

BrainHQ is the interactive brain-training program built by Posit
Science. BrainHQ includes two dozen brain-training exercises organized
into six categories: Attention, Brain Speed, Memory, People Skills,
Intelligence and Navigation. Built by a team of top neuroscientists,
with exercises proven in more than 100 published scientific papers to
make real and lasting improvements in brain function, BrainHQ is your
own personal brain gym.

For more information on the Spanish version of BrainHQ, please visit es.brainhq.com.


Pinta for BrainHQ
Camila Gadala-Maria, 212-367-9800 ext. 116