Post-it Brand Celebrates 35 Years of Helping Great Ideas Take Shape

The original Canary Yellow Post-it Note continues to evolve and
inspire worldwide

ST. PAUL, Minn.–(BUSINESS WIRE)–The 1980s welcomed a flood of hit blockbuster movies, an influx of
technological advances and one remarkable invention that has ‘stuck’
with us all these years – the Post-it Note from 3M. Since the debut of
the iconic Canary Yellow Post-it Note, the assortment of products has
evolved from a simple, practical reminder into a suite of reliable and
convenient productivity tools. The Post-it Brand celebrates 35 years,
honoring all of the innovative Post-it Products that continue to help
great ideas take shape and inspire achievement.

The Post-it Brand has transformed lives by making communication and
organization fast and easy. The original 3×3 square has matured into a
vast collection of Post-it Notes in an array of colors and sizes,
proving the handwritten note never goes out of style. Today, the world’s
favorite reminder sticks longer and stronger, with Post-it Super Sticky
Notes available in a range of eye-catching colors from the Post-it Brand
World of Color collections. The possibilities for making your mark are
endless – from Post-it Flags and Tabs to mark important information to
the Post-it Easel Pad.

“For 35 years, we have supported personal productivity and helped great
ideas take shape, from friendly reminders to large-scale group
brainstorms and ideation,” said Jeff Hillins, global business director
for 3M Stationery and Office Supplies division. “In doing so, the
original Post-it Note and all of our other Post-it Brand product lines
have transcended offices, classrooms and homes, becoming a meaningful
part of today’s culture. The extensive portfolio and versatile
applications for Post-it Products continues to grow with 3M’s
forward-thinking team of innovators.”

Not just an organizational mainstay, the Post-it Note has been featured
in some ‘sticky’ situations at the crux of pop-culture moments. The
infamous “Sex and the City” breakup via Post-it Note had viewers
buzzing. The Post-it Note hit the big screen in “Romy and Michelle’s
High School Reunion” when the notorious duo claimed to have invented the
ingenious Post-it Note. Most recently, the iconic 3×3 squares have been
‘sticking’ around the sets of hit-comedies “Sisters” and “Spy,” serving
as handy tools for today’s leading talent.

The Post-it Brand has also been part of note-worthy heartfelt movements.
In 2014, teenager Caitlin Prater-Haacke launched an anti-cyber bullying
campaign by sharing uplifting messages on Post-it Notes that ultimately
inspired Positive Post-it Day. Shortly after, Philadelphia-based
Rosa’s Fresh Pizza began inviting customers to pay it forward by writing
$1 donations on Post-it Notes that have resulted in over 45,900 slices
of pizza being served to those in need. These simple yet powerful
gestures have made an impression and inspired others to get involved.

Today, there are more than 1,000 Post-it Products in a multitude of
shapes, sizes and colors sold in more than 150 countries. With even
bigger and bolder innovations on the horizon, there’s no telling where
you may see Post-it Notes ‘sticking’ next. For more information, visit post-it.com/35years.

About 3M
At 3M, we apply science in collaborative ways to
improve lives daily. With $32 billion in sales, our 90,000 employees
connect with customers all around the world. Learn more about 3M’s
creative solutions to the world’s problems at www.3M.com
or on Twitter @3M or @3MNewsroom.

3M and Post-it Brand, and the color Canary Yellow are trademarks of 3M.

Contacts

LaForce + Stevens
Allison Klarberg, 212-242-9353 X 104
aklarberg@LaForce-Stevens.com
or
3M
Public Relations
Erin Bix, 651-736-2406
ebix@mmm.com