Eclectic Collection for Baby and Kids Will Debut In Stores and Online
in January 2017

SAN FRANCISCO–(BUSINESS WIRE)–Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE:WSM)
portfolio of brands, announced today plans for a new exclusive product
collaboration with beloved designer Margherita Maccapani Missoni Amos.
Composed of over 50 pieces for nursery, bedroom,
and playroom, the Margherita Missoni for Pottery Barn Kids
collection captures Margherita’s joyful and imaginative design
aesthetic. The collection thoughtfully mixes vibrant colors, inviting
textures and playful prints – including Margherita’s namesake flower,
the daisy, which is a signature in her children’s clothing collection,
Margherita Kids. The Margherita Missoni for Pottery Barn Kids
capsule collection, which is Margherita’s first entry into children’s
home furnishings, will debut in January 2017.

“I love to create pieces that encourage self-expression and explore
individuality. It is a natural evolution from dressing myself and my
children to now dressing the home,” said Designer Margherita Maccapani
Missoni Amos. “As a mother, I want my collection to inspire my children,
Otto and Augusto, and all children to imagine, create and play. I’m very
excited to work with Pottery Barn Kids on this collection of textiles,
accessories and furniture that reflects a colorful world of

“Collaborating with Margherita Missoni on a one-of-a-kind collection for
Pottery Barn Kids is very exciting,” said Jennifer Kellor, executive
vice president, Pottery Barn Kids and PBteen. “The vibrant mix of
colors, textures, and prints is celebrated in her beautiful and playful
collection of home furnishings for kid and baby.”

The Margherita Missoni for Pottery Barn Kids collection will be
available January 2017 at Pottery Barn Kids stores and online at potterybarnkids.com.
For the latest news on the collection, visit potterybarnkids.com/Margherita-Missoni.


Born in Northern Italy, Margherita Maccapani Missoni Amos, is the eldest
daughter of Angela Missoni, Creative Director of the renowned Missoni
brand, and the granddaughter of the house’s founders. Having grown up in
the idyllic countryside of Sumirago, amidst a family of fashion
designers, Amos developed a keen eye and a unique sense of personal
style from at a very young age. She also dreamed of becoming a designer
like the women in her family. After University, Amos studied drama in
New York, then moved to Paris and Rome to pursue a career in acting.
During this time, Amos also functioned as Missoni Brand Ambassador. Amos
eventually settled back in Sumirago and began consulting on important
projects, such as the Missoni for Target collaboration, and eventually
joined the Missoni creative team as the Designer of Accessories, Swim,
and Missoni Girls. Amos then met her husband, Eugenio, a race car
driver, and shortly thereafter started a family of her own. Following
the birth of her two sons, the fashion darling brought her innate sense
of style, entrepreneurial spirit and personal experience as a mum to her
distinguished kidswear collection, Margherita Kids, which launched in
March 2015. Amos is frequently featured in pages of women’s fashion
magazines around the world for her own personal style & fashion. She
regularly appears on best-dressed lists, which has led to additional
collaborations for both herself and the Margherita Kids brand.


Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of
brands, is a premier specialty retailer for children’s home furnishings
and decorative accessories. Introduced in 1999, Pottery Barn Kids offers
exclusive designs that create kid-friendly, stylish and innovative
spaces for the nursery, bedroom and playroom. Key product categories
include furniture, bedding, bath, window treatments, rugs, lighting,
decorative accessories, toys, nursery essentials and gear such as
backpacks and reusable lunch bags. Pottery Barn Kids operates 87
company-owned stores in the United States, Canada and Australia and has
unaffiliated franchisees that operate stores in the Middle East,
Philippines and Mexico, as well as an ecommerce site at www.potterybarnkids.com
that offers international shipping to customers worldwide. Pottery Barn
Kids provides complimentary design services, a comprehensive gift
registry program and monogramming services. The company is headquartered
in San Francisco, California.


Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm,
PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are
marketed through e-commerce websites, direct mail catalogs and 626
stores. Williams-Sonoma, Inc. currently operates in the United States,
Canada, Australia and the United Kingdom, offers international shipping
to customers worldwide, and has unaffiliated franchisees that operate
stores in the Middle East and the Philippines and stores and e-commerce
websites in Mexico.


Kendra Stewart
Public Relations, Pottery Barn Kids