POTTERY BARN KIDS DEBUTS EXCLUSIVE COLLABORATION WITH DESIGNER MARGHERITA MACCAPANI MISSONI AMOS
Imaginative Collection for Baby and Kids Available Today
SAN FRANCISCO–(BUSINESS WIRE)–Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE:WSM)
portfolio of brands, launched today an exclusive product collaboration
with celebrated taste-maker and stylish mom, Margherita Maccapani
Missoni Amos. The Margherita Missoni for Pottery Barn Kids
collection of home décor for nursery, bedroom, and playroom, was
inspired by the playful spirit of childhood. The capsule collection,
which is Margherita’s first foray into children’s home furnishings, is
now available online at potterybarnkids.com
and Pottery Barn Kids stores nationwide on January 20th, with
prices ranging from $19-$399.
Composed of over 50 pieces spanning bedding,
furniture, decorative accessories, wall décor, lighting and essentials
for nursery and new parents, the Margherita Missoni for Pottery Barn
Kids collection exudes Margherita’s love for bright colors, bold
patterns and unique accents. The collection is designed to be versatile
and encourages mixing and matching of different pieces to create a
distinctly personal and unique look. The thoughtfully chosen materials
and intricate details, including wicker, embroidery, pom poms and
fringe, showcase Margherita’s imaginative design philosophy.
Margherita’s rich Italian heritage, family traditions and eclectic
design influences are seamlessly infused into every piece of the
collection, from lullaby sentiment sheets to statement pillows, and are
inspired by her sons’ nurseries and her own childhood keepsakes.
Standout pieces include the Daisy Pouf, Daisy Mirror and Daisy Pom Pom
Quilt. Each feature Margherita’s namesake flower, the daisy, which is a
signature in her children’s clothing collection, Margherita Kids.
“Collaborating with Pottery Barn Kids was such a joy and a natural
fit for me, as it brought together playful design and quality
craftsmanship to create a beautiful collection for kids and baby,” said
designer Margherita Maccapani Missoni Amos. “The collection is
comfortable, colorful, and it evokes the same sense of freedom I feel
when dressing myself and my children – mixing, matching and creating
something that is unique to your own sense of style.”
“Margherita’s spirited approach to design and her use of print and
pattern brings a wonderful sense of whimsy to her collection designed in
collaboration with Pottery Barn Kids,” said Jennifer Kellor,
executive vice president, Pottery Barn Kids and PBteen. “We are
excited to debut a collection inspired by her passion for creating
beautiful and playful pieces for the nursery, kids’ room and beyond.”
For more information on the collection, please visit potterybarnkids.com/Margherita-Missoni
and join the conversation on social media @potterybarnkids @mmmargherita
and #MargheritaMissonixPBK.
ABOUT MARGHERITA MACCAPANI MISSONI AMOS:
Born in Northern Italy, Margherita Maccapani Missoni Amos, is the eldest
daughter of Angela Missoni, Creative Director of the renowned Missoni
brand, and the granddaughter of the house’s founders. Having grown up in
the idyllic countryside of Sumirago, amidst a family of fashion
designers, Amos developed a keen eye and a unique sense of personal
style from a very young age. She also dreamed of becoming a designer
like the women in her family. After University, Amos studied theater in
New York, then moved to Paris and Rome to pursue a career in acting.
During this time, Amos also functioned as Missoni Brand Ambassador. Amos
eventually settled back in Sumirago and began consulting on important
projects, and eventually joined the Missoni creative team as the
Designer of Accessories, Swim, and Missoni Girls. Amos then met her
husband, Eugenio, a race car driver, and shortly thereafter started a
family of her own. Following the birth of her two sons, the fashion
darling brought her innate sense of style, entrepreneurial spirit and
personal experience as a mum to her distinguished kidswear collection,
Margherita Kids, which launched in March 2015. Amos is frequently
featured in pages of women’s fashion magazines around the world for her
own personal style & fashion. She regularly appears on best-dressed
lists, which has led to additional collaborations for both herself and
the Margherita Kids brand.
ABOUT POTTERY BARN KIDS
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of
brands, is a premier specialty retailer for children’s home furnishings
and decorative accessories. Introduced in 1999, Pottery Barn Kids offers
exclusive designs that create kid-friendly, stylish and innovative
spaces for the nursery, bedroom and playroom. Key product categories
include furniture, bedding, bath, window treatments, rugs, lighting,
decorative accessories, toys, nursery essentials and gear such as
backpacks and reusable lunch bags. Pottery Barn Kids operates 87
company-owned stores in the United States, Canada and Australia and has
unaffiliated franchisees that operate stores in the Middle East,
Philippines and Mexico, as well as an ecommerce site at www.potterybarnkids.com
that offers international shipping to customers worldwide. Pottery Barn
Kids provides complimentary design services, a comprehensive gift
registry program and monogramming services. The company is headquartered
in San Francisco, California.
Contacts
Pottery Barn Kids
Kendra Stewart
Public Relations
krstewart@wsgc.com
or
Molly
Terrell
Public Relations
mterrell@wsgc.com
