POTTERY BARN KIDS DEBUTS FIRST NURSERY COLLECTION WITH DESIGN DUO EMILY CURRENT AND MERITT ELLIOTT

Exclusive Product Collection for Baby Launches Today

SAN FRANCISCO–(BUSINESS WIRE)–Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE:WSM)
portfolio of brands, today unveiled its first nursery collection
designed in collaboration with celebrated celebrity stylists and fashion
design team Emily Current and Meritt Elliott. The pieces in the Emily
& Meritt for Pottery Barn Kids
collection are playful and
functional for baby, and stylishly chic to seamlessly harmonize with the
décor for the entire home. Drawing on their design aesthetic and
experience as young moms themselves, the imaginative collection is
designed to create magical nursery spaces that will transition from baby
to toddler and beyond. The collection includes the XO Nursery that
features a glamorous black and white color palette, graphic prints and
patterns and bold accents. The Star Nursery features dreamy pink and
neutral colors with layers of soft denim and gold accents. The Emily
& Meritt for Pottery Barn Kids
nursery collection is available
online at www.potterybarnkids.com/Emily&Meritt
and beginning tomorrow will be in Pottery Barn Kids stores nationwide.


The exclusive collection has over 80 pieces of nursery furnishings and
accessories, including furniture, bedding, lighting, wall décor,
decorative accessories and storage. From sweet animal icons including
the Peek-a-Boo Giraffe Lamp, Kitty Hamper and Sleepy Lion Pillow, to
black and white mixed prints including the Explorer and Adventurer
storage, XO Fitted Sheet and cozy Star Stroller Blanket, the collection
creates a space with unexpected whimsy and a classic yet playful
sensibility.

“We love creating little magical worlds – whether it be designing our
clothing line, styling a fashion editorial, or decorating our own homes.
With our first nursery collection for Pottery Barn Kids, we wanted to
evoke an environment that felt sweet and playful for baby, while
remaining stylish and relevant for parents,” said stylists and
designers, Emily Current and Meritt Elliott. “We designed two rooms, one
in soft pinks and golds, and the other, a bold black and white. We mixed
classic elements like scattered stars, circus stripes and graphic hearts
with touches of shiny gold and lived-in denim — and added whimsical
details throughout: an arrow serves as the base of a floor lamp and a
woven hamper boasts kitty ears. We are drawn to anything that
feels nostalgic, and like to balance vintage-inspired elements with
newer, unexpected pieces.”

“The Emily and Meritt for Pottery Barn Kids collection is the first
collaboration for Pottery Barn Kids designed exclusively for nursery,”
said Sandra Stangl, President, Pottery Barn Brands. “The new collection
brings Emily and Meritt’s beloved fashion sensibility to chic yet
functional nursery essentials.”

To celebrate the launch of the collection, Pottery Barn Kids will host
Nursery Style Events at Pottery Barn Kids stores nationwide on Saturday,
January 23rd from 4pm–6pm. Guests who visit their local
Pottery Barn Kids store will enjoy free registry and design advice, a
special offer of 10% off purchases made during that event (excluding
furniture), and a goody bag including an Emily & Meritt-inspired gift.
Customers can also enter for a chance to win a $500 Pottery Barn Kids
gift card. For more information on the collection and in-store events,
please visit PotteryBarnKids.com/Emily&Meritt
and join the conversation on social media @potterybarnkids
@emilyandmeritt and #EandMforPBK.

ABOUT EMILY CURRENT AND MERITT ELLIOTT

Emily Current and Meritt Elliott, a creative team since 1999, are the
celebrated Los Angeles-based duo known for their whimsical and timeless
sensibility that recalls classic Americana. Drawn to one another’s
innate sense of style, Emily and Meritt first met in college and quickly
realized the fresh and fearless aesthetic they share – an affinity for
individuality, dressing without rules and mixing high and low with
confidence and flair. In Spring 2012, the twosome joined an elite rank
of designers when they became members of the prestigious Council of
Fashion Designers of America (CFDA). In a visual ode to their varied
career, encapsulating their love affair with denim and imaginative
worldview, Emily and Meritt penned A Denim Story: Inspirations From
Bell-bottoms To Boyfriends
, a coffee table book published by Rizzoli
in Spring 2014. In Spring 2015, Emily and Meritt launched their much
anticipated, multi-category women’s collection, aptly named THE GREAT.
Whether they’re designing a collection, creating memorable outfits for
clients, styling unforgettable editorial spreads and advertising
campaigns, appearing as fashion experts, or consulting for companies
inspired by their distinct world-view, Emily and Meritt always bring a
playful, intelligent spirit to whatever they touch. For more information
on Emily Current and Meritt Elliott, please visit www.thisisemilyandmeritt.com
or email Ashley@thisisemilyandmeritt.com.

ABOUT POTTERY BARN KIDS

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of
brands, is a premier specialty retailer for children’s home furnishings
and decorative accessories. Introduced in 1999, Pottery Barn Kids offers
exclusive designs that create kid-friendly, stylish and innovative
spaces for the nursery, bedroom and playroom. Key product categories
include furniture, bedding, bath, window treatments, rugs, lighting,
decorative accessories, toys, nursery essentials and gear such as
backpacks and reusable lunch bags. Pottery Barn Kids operates 88
company-owned stores in the United States, Canada and Australia and has
unaffiliated franchisees that operate stores in the Middle East and
Philippines, as well as an ecommerce site at www.potterybarnkids.com
that offers international shipping to customers worldwide. Pottery Barn
Kids provides complimentary design services, a comprehensive gift
registry program and monogramming services. The company is headquartered
in San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products
for the home. These products, representing eight distinct merchandise
strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm,
PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are
marketed through e-commerce websites, direct mail catalogs and 623
stores. Williams-Sonoma, Inc. currently operates in the United States,
Canada, Australia and the United Kingdom, offers international shipping
to customers worldwide, and has unaffiliated franchisees that operate
stores in the Middle East, the Philippines and Mexico.

Contacts

Pottery Barn Kids
Kendra Stewart, 415-616-7823
PR & Marketing
Communications Director
krstewart@wsgc.com
or
SHADOW
PR
Erica Larsen / Danielle Marmel, 212-972-0277
erica@shadowpr.com
/ danielle@shadowpr.com