PPG PAINTS brand launches ‘Soulitude’ Color Collection with Vicente Wolf

Combining soul and solitude, colors in new collection reflect sense
of silence and space needed in today’s hectic world

CRANBERRY TOWNSHIP, Pa.–(BUSINESS WIRE)–Beautiful whites, grayed-off neutrals and nuanced pastels make up the
new “Soulitude” color collection from the PPG PAINTS™ brand and
acclaimed interior designer Vicente Wolf. The collection, which reflects
the colors of silence and space, features 63 whites, off-whites and
tinted whites, a range of neutrals, and a robust collection of muffled
accent colors, all of which are Wolf’s favorites. Soulitude provides
designers, architects and homeowners beautiful opportunities to open up
and transform spaces, and it is available in a new fan deck that will
be launched during NeoCon 2016.

“I wanted Soulitude to include my favorite colors, like blue and
shades of white, of course,” Wolf said. “But what I am really looking
for in interior design is emotion, and the colors in this collection all
evoke certain feelings. Soft, neutral colors, for example, conjure a
sense of calm and peacefulness. Whatever emotions clients are seeking,
color is one of the best ways to capture them in a space.”

Wolf will be at the PPG Paints brand’s NeoCon booth, #7-1019, on
June 13 to unveil Soulitude and to discuss development of
the collaborative color collection with designers and architects in
attendance. Wolf also will sign complimentary copies of his new book,
“The Four Elements of Design.” The book, which was released in April,
features interior design themes reflecting Wolf’s belief that the four
classical elements – earth, wind, air and fire – form the building
blocks of interior design. “The Four Elements of Design” helped inspire
the color selection for Soulitude.

“Our always-on, connected society today makes it difficult to escape to
a place of silence and space,” explained Dee Schlotter, PPG senior color
marketing manager. “We worked with Vicente to organize the Soulitude fan
deck into three categories – whites, neutrals and accents – to offer our
customers, professionals and consumers alike, specific colors that
create a feeling of solitude in their unique spaces, whether they find
this through one particular color group or a combination of the three.
Vicente’s interior design and color visions to transform spaces are
always meaningful and inspire us to showcase them to our customers.”

In addition to hosting Wolf in the PPG Paints brand booth at
NeoCon 2016, the brand is sponsoring a Twitter chat with NeoCon on
Friday, May 20, and a sponsored Instagram takeover Thursday through
Friday, May 19 to 20, to introduce the Soulitude fan deck.
Designers, architects and homeowners can follow and participate in the
Twitter chat using #NeoConChat, and they can follow @NeoCon on Twitter
and Instagram for more information about the new color collection and
Wolf’s new book.

Colors in the Soulitude color collection, along with 2,000 additional
colors in the PPG THE VOICE OF COLOR® program, are available
in any of the PPG Paints, PPG PITTSBURGH PAINTS® and
PPG PORTER PAINTS® lines.

Wolf’s eye for detail has created a reputation for quality appreciated
by his discerning client list, the creative industry as a whole, and his
international partnerships with some of the world’s top luxury brands.
Award-winning designer, international speaker, book publisher, lauded
retailer and celebrated business partner, the designer now heads two
companies: VW Home by Vicente Wolf and Vicente Wolf Associates.

PPG’s architectural coatings business in the U.S. and Canada is an
industry leader in residential and commercial coatings, delivering the
latest technologies and operational advancements through its strong
portfolio of brands. It manufactures and sells interior and exterior
paints, stains, caulks, repair products, adhesives and sealants for
homeowners and professionals. Its distribution network includes more
than 15,000 touchpoints through company-owned stores, independent dealer
locations and all major home improvement centers across the U.S. and
Canada. For more information, visit PPGAC.com.

PPG: WE PROTECT AND BEAUTIFY THE WORLD™

At PPG (NYSE:PPG), we work every day to develop and deliver the paints,
coatings and materials that our customers have trusted for more than 130
years. Through dedication and creativity, we solve our customers’
biggest challenges, collaborating closely to find the right path
forward. With headquarters in Pittsburgh, we operate and innovate in
more than 70 countries and reported net sales of $15.3 billion in 2015.
We serve customers in construction, consumer products, industrial and
transportation markets and aftermarkets. To learn more, visit www.ppg.com.

PPG Paints and We protect and beautify the world are
trademarks and the PPG Logo is a registered trademark of PPG
Industries Ohio, Inc.

The Voice of Color, PPG Pittsburgh Paints and PPG Porter
Paints
are registered trademarks of PPG Architectural Finishes, Inc.

Contacts

PPG Media Contacts:
Jamie Altman, 724-742-5599
Architectural
Coatings
jamie.altman@ppg.com
or
Greta
Edgar, 724-742-5699
Architectural Coatings
edgar@ppg.com
www.ppgac.com