Premama® Named 2015 CPG Editor’s Choice Award Winner by Informa’s SupplySide, Recognized for Innovation and Market Impact

PROVIDENCE, R.I.–(BUSINESS WIRE)–Premama®, the first nationwide line of natural powdered drink mixes
specifically formulated to support the nutritional needs of expecting
and new moms, today announced it was named a winner of the prestigious
2015 SupplySide CPG Editor’s Choice Awards from Informa Exhibitions.
Premama Fertility was selected as the top pick in the Women’s Health
Category by the SupplySide editorial team for its achievements in
innovation and market impact.

“We are honored that Premama Fertility was recognized as a leader in
Women’s Health,” said Jamie Schapiro, Chief Marketing Officer, Premama.
“Our goal was to provide palatable, complete and physician-approved
products to support women on their maternity journey, and the reception
by the industry and consumers has exceeded well beyond our expectations.”

A groundbreaking approach to women’s fertility support, Premama
Fertility is an unflavored drink mix supplement that delivers an
exclusive formulation that includes Myo-Inositol to help naturally
support healthy egg production and ovulation. It is designed to mix with
non-carbonated liquids. Other Premama supplements include Premama
Lactation, Premama Essentials and Premama Essentials + DHA. Premama is
available at drinkpremama.com and retailers nationwide including CVS,
Buy Buy Baby and Amazon.com.

Since its consumer launch, Premama has gained significant attention from
the media for its innovative and solution-oriented approach to women’s
maternity wellness and has appeared in publications including Pregnancy
& Newborn, Providence Business News, BevNET,
and Fit
Pregnancy.
Other accolades include a “Top Choice” and “Seal
Excellence” award from Baby Maternity Magazine.

Winners in each of the 2015 SupplySide CPG Editor’s Choice Awards’ 18
categories were announced at SupplySide
West 2015
during the SupplySide CPG Editor’s Choice Awards
Presentations at the Mandalay Bay Resort in Las Vegas, Nevada. For
nearly 20 years, SupplySide has
helped dietary supplement, food, beverage, animal nutrition, personal
care and cosmetic professionals find information to explore, discover,
innovate and market their next best-selling product.

“This year’s Editor’s Choice Awards judging saw the team narrow down the
field from hundreds of products to only five on the short list in each
category,” said Heather Granato, vice president, content, in Informa’s
Health & Nutrition Network. “The winning items stood out for bringing a
combination of factors, from taste and delivery method to innovation in
ingredients and cutting-edge science. They truly represent category
leaders and set a high bar for next year’s program.”

Visit drinkpremama.com
for more information. Visit www.supplysideshow.com
to view the complete list of winners.

About Premama®
Founded in 2011, Premama strives to make all
moms happier with its best-in-class line of natural powdered supplements
specifically formulated to support preconception through postnatal
nutritional needs, concerns and conditions. Premama’s pill-free,
drinkable solutions are formulated with high-quality, clinically-studied
and physician-approved ingredients, and are designed to mix seamlessly
with liquids and soft foods. Premama is available online at
drinkpremama.com and retailers across the US, including CVS, Buy Buy
Baby, Target.com and Amazon. Visit drinkpremama.com for more information.

About SupplySide West: Hosted by Informa Exhibitions, this
annual tradeshow and educational forum is the largest expo of suppliers
fueling the healthy global marketplace. SupplySide West is all about the
exploration, discovery, innovation and marketing strategy around the
development of finished consumer goods that drive the global business
economy. The 2015 show was held October 5-9 at Mandalay Bay in Las
Vegas. For more information and for future SupplySide events, please
visit www.supplysideshow.com.

Contacts

Media:
Premama
Jamie Schapiro, 401-383-0299
media@drinkpremama.com