President Obama Likely To Focus on Continuing Healthcare Reform Initiatives In State of the Union Address

Conceivex Fertility Treatment Innovation to Reduce
Costs and Produce Better Outcomes

BLOOMFIELD HILLS, Mich.–(BUSINESS WIRE)–The continuing importance – and value – of the Affordable Care Act and
healthcare reform initiatives will no doubt be a central theme in
President Obama’s State of the Union address on Tuesday night.

“Innovative, less costly, and more efficient fertility treatments will
be a key driver of keeping costs contained,” Michael
La Vean
, a 20-year medical device and healthcare industry leader and
Founder and President of Conceivex, said. “Currently, fertility drugs
account for the fifth largest drug spend annually in the U.S., with
patient outcomes that often result in multiple births and require
immediate and long-term hospitalization for children.”

To address this issue, Conceivex
has created The
Conception Kit®
, an at-home system that offers couples an affordable
fertility treatment option that can increase their chances of becoming
pregnant. The FDA-cleared product is covered by insurance, does not
require any hormone or other medications, and is immediately available
to couples with a prescription.

“To cite one example where the Conception Kit can provide immediate cost
savings, 15 states in the U.S. require companies to cover their
employees for expensive IVF treatments, but only after other proven
alternatives – such as the Conception Kit – have been tried,” stated La
Vean.

NOTE TO MEDIA: La Vean is available to discuss all aspects of
cost- and patient-effective fertility care in concert with the State of
the Union address, as well as generally.

About Conceivex, Inc.

The mission of Conceivex, Inc. is to give women and couples healthcare
products that assist them in reaching their reproductive goals.
Currently, one in six women is looking for help becoming pregnant.
Conceivex manufactures and distributes the Conception Kit® at-home
system, a safe, effective, and reasonably priced method to help women
and couples overcome infertility in the privacy of their own home. The
Conception Kit® at-home system is FDA cleared and easy to use. The
Conception Kit® can be covered by insurance either as a pharmacy benefit
or as a medical benefit. Obtainable only with a prescription, the
Conception Kit® is available at Costco, Target, Walmart, Rite Aid and
other retailers. Find out more at www.conceptionkit.com
and on Facebook at https://www.facebook.com/conceptionkit/.

Contacts

ICR
Kate Ottavio Kent, 203-682-8276
Kate.OttavioKent@icrinc.com
or
Max
Jay, 646-277-1298
Max.Jay@icrinc.com