Procter & Gamble Brings Mobile Relief to Louisiana Residents Affected by Recent Tornadoes with P&G Product Kits and Tide Loads of Hope

WHO:

WHAT:

The Tide Loads of Hope mobile laundry truck and P&G mobile
disaster response unit have been deployed to support the relief
efforts to those impacted by the tornadoes in New Orleans, LA. The
Tide Loads of Hope mobile laundry vehicle, powered by Matthew 25:
Ministries, will begin laundry services on Friday, February 10^th,
providing free full-service laundry to residents in Louisiana
affected by the recent storms. Residents can bring clothes (up to
two loads per household) to be washed, dried and folded free of
charge for those in the directly affected areas. All washable
clothing types can be accepted with the exception of heavy
bedding. In addition, the P&G mobile disaster response unit, in
partnership with Matthew 25 Ministries, will be distributing P&G
products free of charge directly to residents such as Always
feminine hygiene pads, Crest toothpaste, Head & Shoulders shampoo,
Ivory soap, Gillette razor and shaving products, Old Spice body
wash, Oral-B toothbrushes, Pampers diapers, Pantene shampoo and
conditioner, Secret deodorant and Venus razors. For the most
up-to-date information on P&G’s relief efforts, location and
timing, please visit Tide’s Facebook and Twitter channels at https://www.facebook.com/Tide
or @Tide.

WHY:

WHERE:

WHEN:

ABOUT TIDE LOADS OF HOPE:

In 2005, P&G launched Tide Loads of Hope to provide much needed
laundry services to families affected by Hurricane Katrina. Since
that time, Tide Loads of Hope has washed more than 60,000 loads of
laundry for more than 45,000 families impacted by disasters around
the world. The Tide Loads of Hope mobile laundry unit is outfitted
with 12 high-efficiency Whirlpool Duet washers and dryers (six of
each) with the capacity to do up to 100 loads of laundry a day.

BRANDS:

PARTNER:

P&G provides these services in partnership with Matthew 25:
Ministries, an international humanitarian aid and disaster relief
organization. More information can be found at www.m25m.org.

HELP:

People across the community can help support Tide Loads of Hope by
purchasing a Tide Loads of Hope vintage t-shirt or by donating
directly at www.tideloadsofhope.com.
$4 from the sale of each tee goes toward helping families affected
by disaster.

Location, Logistics:

Katie Michel, Ketchum, 415-984-6279, Katie.michel@ketchum.com

Media Inquiries for Tide and/or P&G:

Julie deSylva, Procter & Gamble, 513-780-0006, desylva.j@pg.com