Procter & Gamble Brings Mobile Relief to Louisiana Residents Affected by Recent Tornadoes with P&G Product Kits and Tide Loads of Hope

–(BUSINESS WIRE)–Procter & Gamble (NYSE:PG):


  Families, individuals and first responders in need of personal care
items, cleaning products or laundry services in the wake of the
recent tornadoes in Louisiana.


The Tide Loads of Hope mobile laundry truck and P&G mobile
disaster response unit have been deployed to support the relief
efforts to those impacted by the tornadoes in New Orleans, LA. The
Tide Loads of Hope mobile laundry vehicle, powered by Matthew 25:
Ministries, will begin laundry services on Friday, February 10th,
providing free full-service laundry to residents in Louisiana
affected by the recent storms. Residents can bring clothes (up to
two loads per household) to be washed, dried and folded free of
charge for those in the directly affected areas. All washable
clothing types can be accepted with the exception of heavy
bedding. In addition, the P&G mobile disaster response unit, in
partnership with Matthew 25 Ministries, will be distributing P&G
products free of charge directly to residents such as Always
feminine hygiene pads, Crest toothpaste, Head & Shoulders shampoo,
Ivory soap, Gillette razor and shaving products, Old Spice body
wash, Oral-B toothbrushes, Pampers diapers, Pantene shampoo and
conditioner, Secret deodorant and Venus razors. For the most
up-to-date information on P&G’s relief efforts, location and
timing, please visit Tide’s Facebook and Twitter channels at
or @Tide.



Violent thunderstorms unleashed tornadoes across southeast Louisiana
Tuesday, February 7th. At least seven possible tornadoes
ripped off roofs, sprung gas leaks and downed power lines in streaks
of havoc from Baton Rouge to New Orleans. Eastern New Orleans
suffered the heaviest damage as a tornado ran along the ground for
about two miles while covering about a half-mile wide area in the
Ninth Ward, which was pummeled by Hurricane Katrina in 2005. Power
giant Entergy reported more than 10,600 customers lost power in New
Orleans. Many more residents have been forced from their homes, and
are currently without basic needs. P&G has a history of giving back
to the communities where we live and work, and we wanted to provide
some everyday essentials to those who need it most. These services
are free and available to people affected by the disaster and the
volunteers who are helping to respond.


The Tide Loads of Hope mobile laundry truck and P&G mobile disaster
response unit will be located at:
Home Depot 12300 I- 10 Service Rd,
New Orleans, LA 70128


Beginning Friday, February 10th up to 100 loads of
laundry per day (two loads per household) will be collected from 9
a.m. to 5 p.m. (or until 100 loads are reached) at the above Home
Depot location.



In 2005, P&G launched Tide Loads of Hope to provide much needed
laundry services to families affected by Hurricane Katrina. Since
that time, Tide Loads of Hope has washed more than 60,000 loads of
laundry for more than 45,000 families impacted by disasters around
the world. The Tide Loads of Hope mobile laundry unit is outfitted
with 12 high-efficiency Whirlpool Duet washers and dryers (six of
each) with the capacity to do up to 100 loads of laundry a day.



Brands included in relief efforts: Always, Bounty, Crest, Charmin,
Dawn, Febreze, Ivory, Gillette, Mr. Clean, Old Spice, Oral-B,
Pampers, Pantene, Secret, Swiffer, Tide, and Venus.


P&G provides these services in partnership with Matthew 25:
Ministries, an international humanitarian aid and disaster relief
organization. More information can be found at



People across the community can help support Tide Loads of Hope by
purchasing a Tide Loads of Hope vintage t-shirt or by donating
directly at
$4 from the sale of each tee goes toward helping families affected
by disaster.


Location, Logistics:


Katie Michel, Ketchum, 415-984-6279,


Media Inquiries for Tide and/or P&G:


Julie deSylva, Procter & Gamble, 513-780-0006,


Location, Logistics:
Katie Michel, 415-984-6279
Inquiries for Tide and/or P&G:

Procter & Gamble
deSylva, 513-780-0006