Procter & Gamble Brings Mobile Relief to Mississippi Residents Affected by Recent Tornado with P&G Product Kits and Tide Loads of Hope
–(BUSINESS WIRE)–Procter & Gamble:
WHO: |
Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of the recent tornado in Mississippi. |
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WHAT: |
The Tide Loads of Hope mobile laundry truck has been deployed to |
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WHY: |
A damaging system of storms struck the south from Mississippi to the Florida panhandle, and also making its way to parts of Alabama and Georgia between January 21nd and 22nd. Dozens of tornados devastated thousands of families and homes, leaving 20 dead as of Monday, January 23rd. Many more residents have been forced from their homes, and are currently without basic needs. P&G has a history of giving back to the communities where we live and work, and we wanted to provide some everyday essentials to those who need it most. These services are free and available to people affected by the disaster and the volunteers who are helping to respond. |
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WHERE: |
The early-responder Tide Loads of Hope mobile laundry unit will be located at: |
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Walmart Supercenter | ||
5901 US 49 | ||
Hattiesburg, MS 39402 | ||
WHEN: |
Beginning Tuesday, January 24th, up to 100 loads of laundry per day (two loads per household) will be collected from 9 a.m. to 5 p.m. at the Walmart location. |
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ABOUT TIDE LOADS OF HOPE: |
In 2005, P&G launched Tide Loads of Hope to provide much needed laundry services to families affected by Hurricane Katrina. Since that time, Tide Loads of Hope has washed more than 60,000 loads of laundry for more than 45,000 families impacted by disasters around the world. The early-responder Tide Loads of Hope mobile laundry unit is outfitted with 12 high-efficiency Whirlpool Duet washers and dryers (six of each) with the capacity to do up to 100 loads of laundry a day. |
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BRANDS: |
Brands included in relief efforts: Always, Bounty, Crest, Charmin, Dawn, Febreze, Ivory, Gillette, Mr. Clean, Old Spice, Oral-B, Pampers, Pantene, Secret, Swiffer, Tide, and Venus. |
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PARTNER: |
P&G provides these services in partnership with Matthew 25: |
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HELP: |
People across the community can help support Tide Loads of Hope by |
Location, Logistics:
Ketchum
Katie Michel, 415-984-6279
Katie.michel@ketchum.com
or
Media
Inquiries for Tide and/or P&G:
Procter & Gamble
Julie
deSylva, 513-780-0006
desylva.j@pg.com