Prudential Financial Announces Significant Commitment to the El Paso Community

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Ten El Paso ‘Hometown Heroes’ Honored for their Contributions to
Building a Stronger El Paso

NEWARK, N.J.–(BUSINESS WIRE)–Prudential Financial, Inc. today announced an $870,000 commitment to the
El Paso, Texas community. With this investment, Prudential will provide
human and financial resources to create a skilled math and technology
workforce, specifically targeting Latino students, veterans and military
spouses.

The announcement was made as part of a day-long celebration to honor 10
El Paso “Hometown Heroes” for their contributions to the community.

Since the opening of its El Paso Business and Technology Solutions
Center last year, Prudential has aimed to empower veterans and military
spouses by fostering and leveraging their talent in the workplace. It
also has provided quality jobs for other members of the greater El Paso
community and worked with the El Paso chapter of Workforce Opportunity
Services, a nonprofit 501(c)(3) organization with a proven track record
of creating work/study programs, to recruit and train veterans and
military families for job opportunities at Prudential El Paso.

Prudential will work with a range of strategic partners, including local
businesses, community groups and educational institutions, to bring
additional skill-building opportunities to El Paso. Among the many
organizations joining this effort are the University of Texas at El
Paso, The Borderplex Alliance, and El Paso Community College.

“El Paso is a community with a strong spirit of collaboration and
limitless opportunity,” said Lata Reddy, vice president of Corporate
Social Responsibility at Prudential and president of The Prudential
Foundation. “Through local partnerships, we hope to further strengthen
the community, open new doors to education and employment for its
residents, and position Prudential as El Paso’s employer of choice.”

With new education and training opportunities, El Pasoans will be better
prepared to apply for the growing number jobs that require backgrounds
in math and technology. And over the long-term, Prudential and other El
Paso businesses will have an increasingly strong and diverse pool of
talent from which to hire.

“With Prudential’s support, we will lead a local team to help increase
education opportunities in math and science for El Paso residents,
particularly for Latino students, veterans and military spouses,” said
Rolando Pablos, CEO of The Borderplex Alliance. “Latinos have
historically not been represented well in math and technology fields and
we see a huge opportunity to fill this gap by providing postsecondary
education and employment opportunities.”

El Pasoans share a selfless commitment to serve the needs of others.
That spirit was celebrated through the “Saluting Our Hometown Heroes”
campaign, a partnership between Prudential and media company
Entravision. The 10 Hometown Heroes honored today demonstrate the
important role that everyone can play in helping to build a strong
community. Their stories are featured in Spanish at http://hometownheroes.splashthat.com/.

About Prudential Financial, Inc.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with
more than $1 trillion of assets under management as of September 30,
2015, has operations in the United States, Asia, Europe and Latin
America. Prudential’s diverse and talented employees are committed to
helping individual and institutional customers grow and protect their
wealth through a variety of products and services, including life
insurance, annuities, retirement-related services, mutual funds and
investment management. In the U.S., Prudential’s iconic Rock symbol has
stood for strength, stability, expertise and innovation for more than a
century. For more information, please visit www.news.prudential.com.

Contacts

Prudential Financial, Inc.
Harold Banks
973-216-4833 cell
973-802-8974
office
harold.banks@prudential.com
or
Stephanie
Dowling, 347-371-0608 cell
sdowling@webershandwick.com