Punchh Partners with TGI Fridays UK and Launches Loyalty App

Award Winning UK Casual Dining Restaurant Chain Invites Customers to
Stay Connected with New App

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–Punchh (www.punchh.com),
a brand-centric mobile customer engagement platform for restaurants, has
developed and recently launched a loyalty app for TGI Fridays UK,
the original casual American dining bar and grill in the United Kingdom.
The restaurant loyalty app will allow TGI Fridays UK fans to
register for birthday rewards and participate in a mobile game to win
prizes redeemable at TGI Fridays locations across the UK.

With its cloud-based, POS-integrated mobile CRM platform,
Punchh will help TGI Fridays UK to better engage guests on
their smartphones as well as give them an opportunity to earn
custom-built rewards on purchases. Guests will receive a free appetizer
by registering for the app via Facebook or email as well as up to six
cocktails, mocktails or dessert items for their birthdays and
half-birthdays per entrée purchased. The loyalty app also includes an
in-app game called Match It, Win It where guests have opportunities to
win prizes by scanning the barcode on their receipt after every TGI
Fridays UK visit. To win, guests will have to play a matching game
to get two corresponding images to receive a free Jack Daniel’s Burger,
Veggie Burger, a cocktail, dessert or side. If two chosen circles do not
uncover two matching images, fans will receive a free bottomless soft
drink meaning there is a prize every time, ensuring a happy ending to
every Fridays visit.

“This new mobile loyalty program will allow TGI Fridays UK to
better understand and connect with their guests on a more personal
level,” said Vic Mahadevan, CEO of Punchh. “Due to the importance
and popularity of technology and smartphones, it is crucial for brands
to interact with their fans on the devices that they’re using 24/7. TGI
Fridays UK will not only see the various nuances of each guests’
preferences, but all also be able to tailor messaging to them through
the new app.”

“At Fridays we are always looking at new, fun ways to engage with our
guests and our app does just that,” said Karen Forrester, CEO of TGI
Fridays UK. “We love to embrace the latest technology and this
partnership has allowed us to really drive the Fridays experience into
the hands of our guests, offering unrivalled rewards and benefits
starting as soon as the app is downloaded.”

To learn more about Punchh, please visit www.punchh.com.
To learn more about TGIF UK, please visit http://www.tgifridays.co.uk/.

About Punchh

Punchh is a mobile CRM platform for restaurants, which includes branded
mobile apps for consumer engagement, big data customer analytics and
integration with POS, social media and other third-party systems.
Headquartered in Mountain View, California, the Punchh patent-pending
technology operates in stores under a variety of premier brands. The
Punchh Platform helps restaurants engage their consumers and increase
same-store sales, repeat rates, online reviews, new customer referrals
and marketing campaign performance. For more information, please visit www.punchh.com.

About TGI Fridays UK

TGI Fridays offers authentic, contemporary, and full-flavoured American
food, signature cocktails, and a lively, personalised experience. With a
continually evolving menu overseen by award-winning executive chef Terry
McDowell, it’s the perfect stop for free-poured, personalised cocktails
served by Fridays Master Bartenders, a quick tasty bite, or a longer
dinner with friends. Fridays opened its first UK restaurant in
Birmingham in March 1986. There are now 70 Fridays in the UK.

For more information visit www.tgifridays.co.uk
or www.fridays.com.
Like us on Facebook,
follow us on Twitter,
or visit our YouTube
channel.

TGI Fridays UK Fast Facts

• TGI Fridays UK was named ‘Best Big Company to Work for in the UK’ in
  this year’s Sunday Times Best Companies to Work for 2015
• Fridays introduced mistletoe drones to the UK for Christmas 2014 – see
  the video which went around the world here
• Fridays holds the Guinness World Record for the most people
  simultaneously cocktail flairing – check out the video here
• You’ll see a lot of cocktails on the menu of many bars internationally
  that were first created at Fridays, which has 500 cocktails on its
  menu – and our master bartenders know every single one!
• Fridays was the first national chain to achieve a rating of five in
  the National Food Hygiene Ratings Scheme in every restaurant
• Fridays has achieved a One Star Rating from the Sustainable Restaurant
  Association (SRA), underlining the company’s commitment to
  sustainability and the environment
• Fridays was awarded ‘Restaurateur of the Year’ at the annual Catey
  Awards 2015
• The new TGI Fridays UK app is available to download now, free of
  charge, on iOS and Android devices – simply search for “TGI Fridays
  UK” in the app store

Contacts

Konnect PR
Deanna Ashikyan, 626-372-7521
dashikyan@konnect-pr.com
or
Christina
Erwin
cerwin@konnect-pr.com
http://www.konnect-pr.com/