Ralph Lauren Corporation Strengthens Leadership with Chief Marketing Officer and Men’s Brand President Appointments

Jonathan Bottomley to lead enterprise-wide marketing and Tom
Mendenhall to head all men’s brand functions

NEW YORK–(BUSINESS WIRE)–Ralph Lauren Corporation (NYSE:RL) today announces two senior executive
appointments, further solidifying its leadership team in support of its
Way Forward Plan.

Jonathan Bottomley has been named Chief Marketing Officer, a newly
created role for the Company. He will be responsible for evolving Ralph
Lauren’s brand voice, leading the global marketing team and building
cut-through marketing strategies across the Company’s brands.

Tom Mendenhall has been named Brand President, Men’s Polo, Purple Label
and Double RL. In this newly created role, all men’s brand functions
will report into Tom, including design and merchandising, and he will be
charged with maximizing brand strength to improve sales growth.

Ralph Lauren said, “As we write our next chapter, we continue to add
exceptionally strong leaders with the passion, energy, and talent to
lead our Company into the future. Both Jonathan and Tom bring a fresh
perspective and incredible depth of brand experience to Ralph Lauren.
They each have impressive track records and we are looking forward to
welcoming them into our leadership as our evolution continues.”

Jonathan joins Ralph Lauren most recently from Vice Media, where he
served as Chief Strategy Officer. Prior to that, he was Chief Strategy
Officer and Managing Partner in the London headquarters of Bartle Bogle
Hegarty where he led strategic brand-building efforts for clients across
the luxury and consumer lifestyle sectors. He will be a part of the
Company’s Executive Team and dual report to Valerie Hermann, President
of Global Brands and Ralph Lauren, Executive Chairman and Chief Creative
Officer, on an interim basis. He will then report to the new CEO, once
that appointment is made. Jonathan begins at the Company on April 3.

Tom joins Ralph Lauren from Tom Ford International, where he served as
Chief Operating Officer for more than a decade, working alongside Tom
Ford to build the brand from its inception. Prior to that, Tom was a
Senior Vice President at Abercrombie & Fitch. He also spent eight years
as Worldwide Director of Merchandising at Gucci. Tom will report to
Valerie Hermann, President of Global Brands, and will begin with the
Company on March 29.

Hermann added, “Jonathan and Tom will play critical roles as we move
forward in our evolution as a brand and Company. Jonathan’s innovative,
integrated approach will bring freshness and cohesion to our iconic
marketing efforts, while Tom’s proven experience and recognized
excellence in men’s will support our continued growth in this category.”


Ralph Lauren Corporation (NYSE:RL) is a global leader in the design,
marketing and distribution of premium lifestyle products in four
categories: apparel, home, accessories and fragrances. For 50 years,
Ralph Lauren’s reputation and distinctive image have been consistently
developed across an expanding number of products, brands and
international markets. The Company’s brand names, which include Ralph
Lauren Purple Label, Ralph Lauren Collection, Double RL, Polo Ralph
Lauren, Polo Sport, Polo Ralph Lauren Children’s, Ralph Lauren Home,
Lauren Ralph Lauren, RLX, Denim & Supply Ralph Lauren, American Living,
Chaps and Club Monaco, constitute one of the world’s most widely
recognized families of consumer brands. For more information, go to http://investor.ralphlauren.com.


This press release and oral statements made from time to time by
representatives of the Company contain certain “forward-looking
statements” within the meaning of the Private Securities Litigation
Reform Act of 1995. Forward-looking statements include statements
regarding, among other things, our current expectations about the
Company’s future results and financial condition, revenues, store
openings and closings, employee reductions, margins, expenses and
earnings and are indicated by words or phrases such as “anticipate,”
“estimate,” “expect,” “project,” “we believe” and similar words or
phrases. These forward-looking statements involve known and unknown
risks, uncertainties and other factors which may cause actual results,
performance or achievements to be materially different from the future
results, performance or achievements expressed in or implied by such
forward-looking statements. Forward-looking statements are based largely
on the Company’s expectations and judgments and are subject to a number
of risks and uncertainties, many of which are unforeseeable and beyond
our control. The factors that could cause actual results to materially
differ include, among others: the loss of key personnel, including Mr.
Ralph Lauren, or other changes in our executive and senior management
team or to our operating structure, and our ability to effectively
transfer knowledge during periods of transition; our ability to
successfully implement our Way Forward Plan and long-term growth
strategy, which entails evolving our operating model to enable
sustainable, profitable sales growth by significantly reducing supply
chain lead times, employing best-in class sourcing, and capitalizing on
our repositioning initiatives in certain brands, regions, and
merchandise categories; our ability to achieve anticipated operating
enhancements and/or cost reductions from our restructuring plans, which
could include the potential sale, discontinuance, or consolidation of
certain of our brands; the impact to our business resulting from
potential costs and obligations related to the early termination of our
long-term, non-cancellable leases; our efforts to improve the efficiency
of our distribution system and to continue to enhance, upgrade, and/or
transition our global information technology systems and our global
e-commerce platform; our ability to secure our facilities and systems
and those of our third-party service providers from, among other things,
cybersecurity breaches, acts of vandalism, computer viruses, or similar
Internet or email events; our exposure to currency exchange rate
fluctuations from both a transactional and translational perspective;
the impact to our business resulting from increases in the costs of raw
materials, transportation, and labor; our ability to continue to
maintain our brand image and reputation and protect our trademarks; the
impact to our business resulting from the United Kingdom’s referendum
vote to exit the European Union and the uncertainty surrounding the
terms and conditions of such a withdrawal, as well as the related impact
to global stock markets and currency exchange rates; the impact of the
volatile state of the global economy, stock markets, and other global
economic conditions on us, our customers, our suppliers, and our vendors
and on our ability and their ability to access sources of liquidity; the
impact to our business resulting from changes in consumers’ ability or
preferences to purchase premium lifestyle products that we offer for
sale and our ability to forecast consumer demand, which could result in
either a build-up or shortage of inventory; changes in the competitive
marketplace, including the introduction of new products or pricing
changes by our competitors, and consolidations, liquidations,
restructurings, and other ownership changes in the retail industry; a
variety of legal, regulatory, tax, political, and economic risks,
including risks related to the importation and exportation of products,
tariffs, and other trade barriers which our international operations are
currently subject to, or may become subject to as a result of potential
changes in legislation, and other risks associated with our
international operations, such as compliance with the Foreign Corrupt
Practices Act or violations of other anti-bribery and corruption laws
prohibiting improper payments, and the burdens of complying with a
variety of foreign laws and regulations, including tax laws, trade and
labor restrictions, and related laws that may reduce the flexibility of
our business; the impact to our business of events of unrest and
instability that are currently taking place in certain parts of the
world, as well as from any terrorist action, retaliation, and the threat
of further action or retaliation; our ability to continue to expand or
grow our business internationally and the impact of related changes in
our customer, channel, and geographic sales mix as a result; changes in
our tax obligations and effective tax rates; changes in the business of,
and our relationships with, major department store customers and
licensing partners; our intention to introduce new products or enter
into or renew alliances and exclusive relationships; our ability to
access sources of liquidity to provide for our cash needs, including our
debt obligations, payment of dividends, capital expenditures, and
potential repurchases of our Class A common stock; our ability to open
new retail stores, concession shops, and e-commerce sites in an effort
to expand our direct-to-consumer presence; our ability to make certain
strategic acquisitions and successfully integrate the acquired
businesses into our existing operations; the potential impact to the
trading prices of our securities if our Class A common stock share
repurchase activity and/or cash dividend rate differs from investors’
expectations; our ability to maintain our credit profile and ratings
within the financial community; the potential impact on our operations
and on our suppliers and customers resulting from natural or man-made
disasters; and other risk factors identified in the Company’s Annual
Report on Form 10-K, Form 10-Q and Form 8-K reports filed with the
Securities and Exchange Commission. The Company undertakes no obligation
to publicly update or revise any forward-looking statements, whether as
a result of new information, future events or otherwise.


Ralph Lauren Corporation
Corporate Communications
Knoll, 212-650-4401