Read It and Sleep!

New research from Sleep Number shows Sleep Number products improve
sleep quality

MINNEAPOLIS–(BUSINESS WIRE)–The numbers are in: Sleep Number customers who adjust the firmness of
their bed — their Sleep Number® setting — are 58 percent more
likely to have improved sleep quality. That is just one finding from new
research that shows Sleep Number® products significantly
improve people’s sleep quality — as measured by restful time in bed
using SleepIQ®
, which lets consumers track and optimize their sleep.

The biggest predictors of improved sleep quality are adjusting your
Sleep Number setting and having a FlexFit™
adjustable base
; those who have individualized their sleep
experience by changing their Sleep Number setting and have a FlexFit
adjustable base are 61 percent more likely to sleep better. And one
third of sleepers with SleepIQ technology who had improved sleep say
that purchasing a new mattress is the reason they are sleeping better;
21 percent attribute their improved sleep to changing their sleep
routine (going to bed earlier and having a consistent bedtime).

“This research again proves the value of individual sleep knowledge and
the ability to make adjustments to your bed for your best quality
sleep,” said Shelly Ibach, president and chief executive officer, Select
Comfort. “Consumers are beginning to understand that your mattress
matters when it comes to better sleep, and one of the easiest ways to
improve your quality of sleep is to adjust the firmness of your bed.”

This new study shows that 96 percent of adults believe that better sleep
leads to a healthy life. Sleep Number customers surveyed report that
when they have a good night’s sleep they:

– Are in control of their day (64 percent).
– Take on their day
with gusto (60 percent).
– Feel more confident (55 percent).

Stick to an exercise plan (54 percent).
– Have a “glass half-full”
attitude (53 percent).

If sleep quality declines, primarily driven by schedule changes and
gaining weight, more than two-thirds of sleepers report less daytime
energy and one third said they feel older. This group also reported that
when they have poor sleep they:

– Feel their reaction time is delayed (61 percent).
– Feel they
don’t look their best (56 percent).
– Feel in a fog or a daze (55

“Sleep deprivation in this country is real, and there is a clear
connection between quality sleep and one’s health and wellbeing. By
adopting new technologies, people can better understand the importance
of sleep — and that sleep restores us, so we can be our best selves
tomorrow,” said Ibach. “At Sleep Number, we are dedicated to developing
sleep innovations that deliver meaningful benefits to individuals and
families: proven better sleep for a healthier, happier, more productive

About the SleepIQ Study
In partnership with YouGov, Sleep
Number conducted an online survey of 1,079 Sleep Number customers that
use SleepIQ® technology to understand what drives changes in
sleep quality and understand behaviors and attitudes of sleepers who
have both improvement and decline in sleep quality. The sample was
randomly selected from two groups of SleepIQ technology customers, and
uses SleepIQ® data from June 2015 and September 2015.

About Select Comfort Corporation
Sleep Number, a sleep
innovation leader, delivers unparalleled sleep experiences by offering
high-quality, innovative sleep products and services. The company is the
exclusive designer, manufacturer, marketer, retailer and servicer of a
complete line of Sleep Number® beds. Only the Sleep Number
bed offers SleepIQ®
 — proprietary sensor technology that works directly
with the bed’s DualAir™ system to track and monitor each individual’s
sleep. SleepIQ technology communicates how you slept and what
adjustments you can make to optimize your sleep and improve your daily
life. Sleep Number also offers a full line of exclusive sleep products
including FlexFit™ adjustable bases and Sleep Number® pillows,
sheets and other bedding products. Consumers also benefit from a unique,
value-added retail experience at one of the more than 480 Sleep Number® stores
across the country, online at,
or via phone at (800) 753-3768.


Select Comfort Corporation
Sarah Reckard, 763-551-6076