Ready-to-Eat Pureed Baby Foods – Market Drivers and Opportunity Assessment from Technavio

LONDON–(BUSINESS WIRE)–#BabyFood—Technavio
market research analysts forecast the global
ready-to-eat pureed baby foods market to grow at a CAGR
of more than 5% during the forecast period, according to their latest
report.

The market study covers the present scenario and growth prospects of the
global ready-to-eat
pureed baby foods market for 2017-2021. The report
segments the market into various products catering to babies in
different stages of development starting from stage 1, which
caters to children of 4-6 months of age, stage 2 pureed food for
children between 6-8 months and stage 3 which caters to children
of age eight months and above.

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Technavio food
and beverage analysts highlight the following three market
drivers that are contributing to the growth of the global ready-to-eat
pureed baby foods market:

• Advice from reliable sources influences the purchasing decision
• Rise in number of working women worldwide
• Growing popularity of organic baby food products

Advice from reliable sources influences the purchasing decision

Recommendations that come from health experts influence the buying
decisions of consumers. Parents are first introduced to baby food
products by doctors and hospitals, who are considered reliable by the
parents. Parents opt for pureed baby foods to supplement
breastfeeding and ensure healthy growth and development of their babies.

According to Manjunath Reddy, a lead analyst at Technavio for food
research, “Extensive marketing and advertising by leading vendors
draws consumers to major brands. Moreover, parents rely on information
about baby foods, including pureed baby foods on blogs, parenting
magazines, and websites, which further impacts their choice of pureed
baby foods.”

Rise in number of working women worldwide

The increased number of working women globally has boosted the demand
for pureed baby foods. In addition, rising urbanization and the growth
of the middle-class population have significantly encouraged consumers
to adopt convenience-oriented lifestyles, which, in turn, is increasing
the popularity of pureed baby foods among working women. As many working
mothers are returning to their jobs shortly after childbirth, pureed
baby foods are a preferred option as they combine health and nutrition
along with convenience.

Growing popularity of organic baby food products

With increasingly polluted environments and habitats, there is growing
anxiety about the safety of the products consumers use, more so the food
they consume. A preference for organic baby products stems from a
concern for health and general well-being, especially that of children. Organic
baby food typically is free from chemicals, pesticides,
preservatives, hormones, and antibiotics; therefore, these foods have
garnered much attention in recent years.

“Growing awareness about the detrimental effects of harmful chemicals
and preservatives
has resulted in more parents opting for organic baby foods including
pureed baby food products,” says Manjunath.

Browse Related Reports:

• Global
  Baby Food and Infant Formula Market 2016-2020
• Global
  Organic Baby Food Market 2016-2020
• Global
  Baby Puffs and Snacks Market 2017-2021

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About Technavio

Technavio
is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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