Real Living Real Estate Named ‘Real Estate Agency Brand of the Year’ and ‘Most Loved’ Real Estate Brand in 2016 Harris Poll EquiTrend® Study
Brokerage network receives top honors in survey of more than 97,000
consumers
IRVINE, Calif.–(BUSINESS WIRE)–Real Living Real Estate, a real estate brokerage network operated by HSF
Affiliates LLC, today announced it was named “Real Estate Agency Brand
of the Year” and “Most Loved” real estate brand in the 28th
annual Harris Poll EquiTrend® study.
Real Living Real Estate received the highest ranking in the Real Estate
Agency category based on consumers’ perception of its brand familiarity,
quality and usage consideration. Additionally, Real Living Real Estate
was rated the “Most Loved” real estate brand among those considered in
the Harris Poll EquiTrend® study, underscoring respondents’
emotional connection to the brand. The study was based on opinions of
more than 97,000 U.S. consumers surveyed online earlier this year.
“It’s an incredible honor to be recognized by consumers in the venerable
Harris Poll EquiTrend® study,” said Gino Blefari, CEO of HSF
Affiliates, which operates Real Living Real Estate. “It’s certainly a
tribute to the strength of the Real Living Real Estate brand and the
service provided by its top-quality professionals.”
Added Robert McAdams Jr., president of Real Living Real Estate: “This
recognition truly reflects the strong, sustained progress our brand has
made over the past years,” he said. “It tells us that consumers
nationwide recognize the innovation and excellence in quality service
that are characteristic of Real Living Real Estate.”
The brand received the highest numerical Equity Score among real estate
brands included in the 2016 Harris Poll EquiTrend® study,
which measures and compares the brand health of more than 3,800 brands
across nearly 500 categories from airlines and apparel to retailers and
real estate. The key measure used in the study is Nielsen’s
twice-validated measure of brand equity. Consumers responded with their
brand perceptions, gauging their emotional connection to the brand, plus
brand awareness, influence and familiarity.
Harris Poll EquiTrend® honors add to Real Living Real
Estate’s momentum as judged by consumers. Earlier this month the brand
announced an impressive 97% satisfaction rating from buyers and sellers
as tracked by Quality Service Certification, Inc., an independent
research firm. The mark set a record high satisfaction rating for Real
Living Real Estate agents, following seven consecutive years of 96%
customer satisfaction.
“We are humbled by the ongoing recognition we’ve received from clients,
and we’ll continue striving to provide our home-buyers and sellers with
a premium service experience,” said McAdams.
About 2016 Harris Poll EquiTrend® Study
Real Living Real Estate received the highest numerical Equity Score and
the highest numerical score relating to Love among real estate agency
brands included in the 2016 Harris Poll EquiTrend® Study,
which is based on opinions of 97,120 U.S. consumers ages 15 and over
surveyed online between Dec. 22, 2015 and Feb. 1, 2016. Your opinion may
differ. “Highest Ranked” and “Most Loved” are determined by a pure
ranking of a sample of real estate agency brands.
About Real Living Real Estate
Real Living Real Estate is a full-service real estate brokerage
franchise company with a comprehensive and integrated suite of resources
for franchisees and their sales professionals, as well as for consumers
who work with them. The brand and its innovative concepts were
recognized by Entrepreneur magazine; have won Inman Innovator Awards,
and been named “the Most Promising New National Brand” by the Swanepoel
TRENDS Report. Real Living Real Estate is a network brand of HSF
Affiliates LLC, majority owned by HomeServices of America, Inc., a
Berkshire Hathaway affiliate. For more information, visit www.RealLiving.com.
Contacts
for Real Living Real Estate
Kevin Ostler, 949-794-7980
kevinostler@hsfranchise.com
or
Matt
Kaufman, 224-532-7631
mattkaufman@hsfranchise.com
