RedMas, a Cisneros Interactive Company, and smartycontent Form Alliance to Boost Online Video in the Americas

a company providing advanced digital video solutions that integrates
audiences, content, and advertising across the entire publishing and
advertising value chain, and RedMas,
a Cisneros
company, today announced a joint venture to launch
smartycontent America in Latin America and the United States.

The alliance brings together the technology of smartycontent – which
provides publishers access to a powerful digital video platform for the
content management publishing and monetization of their online video
content via a variety of video advertising formats – and the scope of
RedMas, one of the leading digital advertising networks in the Americas,
reaching an audience of more than 135 million unique users a month in
the region.

“Through this alliance with RedMas, publishers and content producers in
Latin America and the U.S. Hispanic market will have at their disposal
an advanced technological platform that will allow them to increase
their video content with the objective to generate more views and
maximize the revenue of their advertising inventory,” explained Jesus
, CEO of smartycontent.

Smartycontent’s value proposition to video content producers is to avoid
not only the fixed costs of using the platform, but also to minimize the
variable costs of using the technology for video distribution (CDN), in
addition to maximizing their monetization opportunities.

“The platform, called smartyCenter, integrates the entire process in a
360° format, which provides a full stack video cloud incorporating CMS,
CDN (Amazon web services), Hosting, Video Players, DMP, SSP, and a
Content Market Place connected to major news agencies for the
syndication of content; all without any fixed costs for Publishers,”
stated German
, CEO of RedMas.

“RedMas, with the support of Cisneros Interactive, has made a
significant investment in video, which is the fastest growing category
in digital media,” added Gonzalo
, General Director of smartycontent America. “The biggest
beneficiaries will be the publishers and audiovisual content producers,
who are currently dependent on the high costs of technology and they
don’t have the capability to monetize their video content, nor do they
have real statistics of its consumption. Today, we can now offer them
access to our platform free of any fixed costs.”


Todd Michael Jamison, +1 (305) 507-6821
Relations Director,