Reelio Taps Top Advertising Executive, Wenda Harris Millard, President and COO of MediaLink, to Join Company’s Board
NEW YORK–(BUSINESS WIRE)–Reelio, the world’s leading video influencer marketing platform that
connects global brands with today’s hottest digital stars, announced
today that Wenda Harris Millard, President and COO of MediaLink, has
joined the company’s Board of Directors to help guide new business
initiatives and drive further market growth. With three decades of
experience in both traditional and digital media advertising, and with
extraordinary relationships with global brands and agencies, Millard’s
role will focus on advising the company’s global advertising operations.
She is headquartered in MediaLink’s New York offices and will work
closely with Reelio CEO Pete Borum.
“Over the past 30 years, the advertising and entertainment industries
have been repeatedly redefined by wave after wave of new Internet
technologies and Internet technology companies,” said Borum. “There are
really only a handful of people in the world today who have had a front
row seat to each of these successive stages of technological
transformation, and Wenda is one of them. Along the way, she has
developed a keen eye for the companies that have what it takes to lead
these industry transformations, and we’re honored for Reelio to be
included among those industry visionaries that have benefited from
having Wenda on their team. We are very excited to welcome her aboard.”
Throughout her career, Millard has cultivated a remarkably vast and
influential network of entrepreneurs and industry executives who respect
her ability to accelerate the industry’s adoption of new technologies.
Previously, Millard was Co-President and CEO of Martha Stewart Living
Omnimedia, Inc.’s (MSLO) media businesses, including publishing,
Internet and broadcasting. She was the motivating force behind creating
cross-platform marketing programs integrating TV, digital, magazines and
radio. Prior to joining MSLO, Millard was Chief Sales Officer at Yahoo!
In this position, Millard drove the company’s revenue from $700 million
to more than $6 billion in six years, during which time Yahoo! was
consistently credited as being the number one sales organization in the
media industry. Millard also held senior positions at Ziff Davis Media,
DoubleClick Media, Family Circle, AdWeek, Mediaweek and Brandweek.
“In today’s rapidly growing influencer marketing landscape, marketers,
publishers and agencies have a plethora of options to engage with
audiences, but need a much better way to manage workflow and measure
ROI. Reelio offers its partners a much more intelligent influencer
marketing solution than I have seen previously, delivering returns at a
scale that is really quite remarkable,” said Millard. “There’s no
question that Reelio is truly at the forefront of a growing new space
that exists at the intersection of advertising, content, and social
networking.”
Millard joins Reelio’s existing Board Members, including Borum,
e.ventures Founder and Managing Partner Andreas Haug, Nucleus Advisors
CEO Scott Jones, and Reelio Cofounder and COO Ben Williams.
Since the company was founded in 2012, Reelio has experienced quadruple
digit annual growth rates and built an impressive roster of hundreds of
premium brands tapping Reelio’s user base of more than 10,000
influencers. Clients include global brands such as Unilever, Visa, and
Procter & Gamble working with Reelio to reach targeted audiences with
custom branded content. Reelio’s rapid expansion is attributed to a
specialized focus on analytics in the digital video advertising space,
providing far better results at lower costs than any other known
competitive approaches. Most recently, the company announced the launch
of its non-profit division, Reelio Cares, that connects today’s hottest
digital stars with nonprofits and corporate brands such as Ad Council,
DIGDEEP, Make-A-Wish Foundation and United Way to use their influence
for good.
Reelio is supported by an incredible roster of industry luminaries and
investors, including global venture capital firms e.ventures, Broadway
Video Ventures, and HH&M the venture capital firms of Philipp Schindler,
Tremor Video founders Jason Glickman and Andrew Reis, former Sony Music
President and Bertelsmann executive board member Thomas Hesse; and
senior executives from Apple, Google, Goldman Sachs, BBDO and others.
ABOUT REELIO
Reelio is the world’s leading video influencer marketing platform,
helping global brands, agencies, and publishers build, maintain, and
measure ad campaigns with rosters of social media talent serving highly
engaged millennial audiences. Founded in 2012 by cofounders Pete Borum,
Ben Williams, Mark Borum, and Daniel McKenzie, the company introduced a
patent pending platform that automatically connects brands with the
right content partners, reaching the right audience at the right price
by providing market-leading analytics offering all participants
optimized transactions. The impact of this intelligent automated
technology on brands’ ROI has enabled the company to build an impressive
roster of hundreds of premium brands tapping Reelio’s user base of more
than 10,000 influencers. This includes global brands such as Clinique,
Unilever, and Visa, working with Reelio to reach targeted audiences with
custom branded content.
Contacts
for Reelio
Dana Block, 310-496-4460
dana@allisonpr.com
