Research and Markets: American Consumers in 2020 – Demographic Profiles & Insights and Opportunities

DUBLIN–(BUSINESS WIRE)–Research and Markets (
has announced the addition of the “American
Consumers in 2020”
report to their offering.

American Consumers in 2020 offers a comprehensive view of the future in
order to provide marketers and retailers with a vision of what American
consumers will look like, how much they will have to spend, how they
will be shopping and what they will be buying in 2020.

The report presents a plausible scenario of how American consumers will
evolve and the economy will unfold over the next five years so that
marketers can align their current strategies to meet the challenges of
the future.

The report highlights a series of challenges that marketers and
retailers need to understand so they can convert them into opportunities
in 2020. For example, as a result of demographic changes, marketing
strategies tied to the needs of traditional two-parent-with-children
households will be increasingly outmoded.

The youth market will shrink and the spending power of older consumers
will grow. Retailers will be forced to find ways to deal with a
shrinking middle class created by a deeply entrenched two-tier economy,
frugal spending habits instilled by the Great Recession and the growth
of the sharing economy that will entice more consumers to rent or re-use
products rather than buy new ones.

Key Topics Covered:

Chapter 1: Executive Summary

Chapter 2: Insights and Opportunities

Chapter 3: Demographic Profile of American Consumers in 2020

Chapter 4: The American Consumer Economy in 2020

Chapter 5: Consumer Spending Patterns in 2020

Chapter 6: American Shoppers and Retailers in 2020

For more information visit


Research and Markets
Laura Wood, Senior Manager
E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call
For GMT Office Hours Call +353-1-416-8900
Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Consumer
and Personal
, Demographics,
and E-Commerce
, Food
and Beverage