Research and Markets: Changing Beverage Market: U.S Consumer Survey Tracking Trends in Adults’ Beverage Choices
DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/cgnb4m/changing_beverage)
has announced the addition of the “Changing
Beverage Market: U.S Consumer Survey Tracking Trends in Adults’ Beverage
Choices “ report to their offering.
The dynamics of the beverage category are described in this study
featuring long-term trends in adults’ beverage consumption habits.
Compiled from 8 trended consumer market research studies, this report
tracks trends in consumers’ beverage choices, while also describing the
attitudinal shifts precipitating change. For example, interest in clean
labels, fresh/unprocessed products and sugar-avoidance are tracked for
insights into their impact on beverage selection.
Generational differences in beverage choices are examined to profile the
choices of Millennials, Gen X, Baby Boomers and Matures/Seniors.
Key topics explored include:
– Long-term trends in beverage consumption (1993-2014)
– Frequency of consuming each beverage
– Brands of beverages purchased
– Generational differences in beverage choices
– Beverage choices when seeking something: thirst-quenching, refreshing,
low in calories, sugar-free, healthier, provides energy boost, good
tasting
– Beverage choices at meal and snack occasions
– Sweetener preferences
– Interest in clean labels
– Nutritional/dietary efforts and their impact on beverage selection
– Beverage appliance ownership
Report is 81 pages including Key Findings section, followed by a
detailed narrative and graphic analysis of the findings.
Key Topics Covered:
INTRODUCTION
METHODOLOGY
KEY FINDINGS
SUMMARY OF FINDINGS
I. BEVERAGE HABITS & TRENDS
II. GENERATIONAL DIFFERENCES IN BEVERAGE HABITS
III. BEVERAGE CHOICES AT MEALS/SNACKS
IV. DIETARY PRIORITIES IMPACTING BEVERAGE CHOICES
A. DIETARY RECOMMENDATIONS
B. CLEAN LABELS
C. SWEETENER PREFERENCES
V. BEVERAGE APPLIANCE OWNERSHIP
Companies Mentioned
– Almond Breeze
– Aquafina
– Capri Sun
– Celestial Seasonings
– Coca-cola
– Dasani
– Dr. Pepper
– Equal
– Evolution Fresh
– Folgers
– Fuze
– Gatorade
– Honest Tea
– Juicy Juice
– Kool-Aid
– Lipton
– Maxwell House
– Minute Maid
– Nantucket Nectars
– Nestea
– Ocean Spray
– Odwalla
– POM Wonderful
– Pepsico
– Red Bull
– Rockstar
– Silk
– Snapple
– SoBe
– Splenda
– Tazo
– Tropicana
– Truvia
– V8
– Vitaminwater
For more information visit http://www.researchandmarkets.com/research/cgnb4m/changing_beverage
Contacts
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
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Sector: Beverage