Research and Markets: Cosmetics Market in Brazil 2015-2019

DUBLIN–(BUSINESS WIRE)–Research and Markets (
has announced the addition of the “Cosmetics
Market in Brazil 2015-2019”
report to their offering.

Analyst predicts the cosmetics market in Brazil to grow at a CAGR of 11%

The increase in the number of working women is the primary driver for
the growth of this market. The need to look fresh and presentable at the
workplace is the key reason for the increase in expenditure on cosmetics
by working women. Moreover, women in Brazil are now more informed about
cosmetic products in terms of ingredients, quality, and brands leading
to a rise in demand for high-quality and premium products.

The growing popularity of blemish balm (BB) creams is also expected to
contribute to the market growth. BB creams are multi-purpose creams that
act as a serum, moisturizer, primer, foundation, and sunblock to give
consumers a youthful, bright, and even skin tone. Oriflame and Avon are
the leading vendors for BB creams in Brazil.

The nail product segment dominated the cosmetics market in Brazil during
2014, with a market share of 29%. This segment is expected to continue
its leadership until the end of 2019, growing at a rate of 17%. Nail
products in Brazil are perceived as an affordable luxury to freshen up
the overall look and are used for daily grooming purposes.

Traditional distribution channels accounted for 64% of the market share
during 2014. The traditional distribution includes supermarkets,
specialty stores, pharmacies, beauty shops, and department stores. Sale
through pharmacies is gaining popularity in the region. Unilever,
L’Oral, Johnson & Johnson, and P&G are some of the popular vendors who
are selling their products through traditional retail channels.

The cosmetics market in Brazil is highly concentrated due to the
presence of numerous local and international manufacturers. The market
is seeing an increase in the influx of private labels. Vendors are
increasingly offering innovative products, increasing market initiative,
and developing their product lines to remain competitive in the market.
The report predicts the market to witness intense competition during the
forecast period with a rise in product/service extensions, innovations
in technology, and mergers.

The report offers an analysis of each of the following segments
and discusses its impact on the overall market growth

  • Nail products
  • Eye makeup
  • Facial makeup
  • Lip products

Segmentation by retail formats and analysis of

  • Direct sales
  • Franchise
  • Traditional distribution

The leading vendors in the market are

  • Avon
  • Natura
  • Boticrio
  • P&G
  • Unilever

Other prominent vendors in the market include

  • Chanel
  • Coty
  • Este Lauder
  • Henkel
  • Hypermarcas
  • Johnson & Johnson
  • Kao
  • Kimberly-Clark
  • LOral
  • Oriflame
  • Revlon
  • Sephora
  • Shiseido.

Key Topics Covered:

Part 01: Executive summary

Part 02: Scope of the report

Part 03: Market research methodology

Part 04: Introduction

Part 05: Brazil: Country overview

Part 06: Market landscape

Part 07: Market segmentation by product

Part 08: Market segmentation by price positioning

Part 09: Market segmentation by retail formats

Part 10: Market drivers

Part 11: Impact of drivers

Part 12: Market challenges

Part 13: Impact of drivers and challenges

Part 14: Market trends

Part 15: Vendor landscape

Part 16: Key vendor analysis

Part 17: Appendix

For more information visit


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