Research and Markets: Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Changing Lifestages

DUBLIN–(BUSINESS WIRE)–Research and Markets (
has announced the addition of Canadean Ltd’s new report “Global
and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors
in Changing Lifestages”
to their offering.

Consumer lifestages are rapidly evolving as gender stereotypes evolve,
with many women leaving behind traditional household duties and men
showing a growing interest in personal care. Increasing numbers of young
adults are also choosing to delay responsibilities such as marriage and
children until later life; whilst several older consumers seek to defy
their age and remain young in both attitude and appearance.

Key Findings:

  • Consumers globally express concerns regarding different health issues,
    such as heart and bone health. These concerns are magnified as people
    witness aging populations and see the problems their grandparents and
    older generations face as they age, as well as diets evolving to be
    increasingly unhealthy. The effect of this is many people looking to
    natural and organic products in order to remain healthier.
  • Different age-groups and genders view value differently. Younger
    consumers and women are often seeking out value via low prices, and
    express this in their growing preference for shopping at discounters;
    however, men and older consumers are confident in their ability to
    treat themselves and look for added value to secure the most indulgent
    and beneficial products.
  • Younger consumers globally are seeking new experiences through their
    consumption, be it through hot and spicy flavours or an exotic twist.
    These consumers are increasingly demanding and on the lookout for
    something stand-out at all times.

Key Topics Covered:

  1. Overview of sub-trends within the Changing Lifestages Mega-Trend
  2. Overview of the key sub-trends
  3. Varying attitudes to health amongst different lifestages
  4. Consumer attitudes towards health claims
  5. The most salient health concerns by region
  6. Consumer perceptions of product claims
  7. Consumer attitudes to alcohol consumption
  8. Key recommendations for manufacturers
  9. The impact of value amongst different lifestages
  10. Attitudes to financial wellbeing
  11. Importance of discounters in the search for value
  12. Importance of price to consumers
  13. Importance of promotions to consumers
  14. Key recommendations for manufacturers
  15. How quality is perceived at different lifestages
  16. Effect of financial security on quality seeking
  17. The importance of an established brand
  18. Consumer perceptions of locally sourced ingredients
  19. Consumer perceptions of craftsmanship
  20. Key recommendations for manufacturers
  21. Differing approaches to beauty
  22. Consumer attitudes to, and perceptions of, appearance
  23. How attitudes to appearance impact consumer choice
  24. Key recommendations for manufacturers
  25. Studying the appeal of new experiences in FMCG
  26. Identifying who can be targeted with new, experimental product
  27. Considering the appeal of exotic flavors and scents
  28. Considering the appeal of hot and spicy flavors
  29. Key recommendations for manufacturers

Companies Mentioned

  • Activia
  • Avon
  • Boots Shapers
  • Carlsberg
  • Danone
  • General Mills
  • Nando’s
  • Rubicon

For more information visit

Source: Canadean Ltd


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