Research and Markets: Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Changing Lifestages
DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/vpv7kx/global_and)
has announced the addition of Canadean Ltd’s new report “Global
and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors
in Changing Lifestages” to their offering.
Consumer lifestages are rapidly evolving as gender stereotypes evolve,
with many women leaving behind traditional household duties and men
showing a growing interest in personal care. Increasing numbers of young
adults are also choosing to delay responsibilities such as marriage and
children until later life; whilst several older consumers seek to defy
their age and remain young in both attitude and appearance.
Key Findings:
-
Consumers globally express concerns regarding different health issues,
such as heart and bone health. These concerns are magnified as people
witness aging populations and see the problems their grandparents and
older generations face as they age, as well as diets evolving to be
increasingly unhealthy. The effect of this is many people looking to
natural and organic products in order to remain healthier. -
Different age-groups and genders view value differently. Younger
consumers and women are often seeking out value via low prices, and
express this in their growing preference for shopping at discounters;
however, men and older consumers are confident in their ability to
treat themselves and look for added value to secure the most indulgent
and beneficial products. -
Younger consumers globally are seeking new experiences through their
consumption, be it through hot and spicy flavours or an exotic twist.
These consumers are increasingly demanding and on the lookout for
something stand-out at all times.
Key Topics Covered:
- Overview of sub-trends within the Changing Lifestages Mega-Trend
- Overview of the key sub-trends
- Varying attitudes to health amongst different lifestages
- Consumer attitudes towards health claims
- The most salient health concerns by region
- Consumer perceptions of product claims
- Consumer attitudes to alcohol consumption
- Key recommendations for manufacturers
- The impact of value amongst different lifestages
- Attitudes to financial wellbeing
- Importance of discounters in the search for value
- Importance of price to consumers
- Importance of promotions to consumers
- Key recommendations for manufacturers
- How quality is perceived at different lifestages
- Effect of financial security on quality seeking
- The importance of an established brand
- Consumer perceptions of locally sourced ingredients
- Consumer perceptions of craftsmanship
- Key recommendations for manufacturers
- Differing approaches to beauty
- Consumer attitudes to, and perceptions of, appearance
- How attitudes to appearance impact consumer choice
- Key recommendations for manufacturers
- Studying the appeal of new experiences in FMCG
-
Identifying who can be targeted with new, experimental product
development - Considering the appeal of exotic flavors and scents
- Considering the appeal of hot and spicy flavors
- Key recommendations for manufacturers
Companies Mentioned
- Activia
- Avon
- Boots Shapers
- Carlsberg
- Danone
- General Mills
- Nando’s
- Rubicon
For more information visit http://www.researchandmarkets.com/research/vpv7kx/global_and
Source: Canadean Ltd
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