Research and Markets: Pet Product Packaging Innovation – In Depth Analysis of Packaging Materials and Styles Used for Pet Products across the U.S. Market

DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/372936/pet_product)
has announced the addition of the “Pet
Product Packaging Innovation: Consumer Perspectives”
report to
their offering.

Pet Product Packaging Innovation: Consumer Perspectives

The increase in selection of premium and super premium pet products
continues to drive advances in packaging for these products as marketers
attempt to convey the quality of their products through development of
premium packaging features and designs. Paper and multi-walled laminates
are slowly giving way to plastic films for dry pet foods, the largest
pet product segment. Metal cans continue to dominate sales for wet and
moist pet foods even as the majority of new products have shifted to
plastic trays, pouches, and chubs, signaling a slow shift from metal
packaging. Stand-up pouches in particular are seeing strong growth in
this segment as well as continuing to increase its lead as top packaging
style for treats. Convenience and sustainability in the packaging of the
pet products they purchase are top of mind for pet owners. Ease of use
and good closure systems are the most important features of pet product
packaging across all pet owners, while the importance of eco-friendly
features to pet owners is much stronger with Millennials and Hispanics.

What You’ll Get in This Report

Pet Product Packaging Innovation: Consumer Perspectives provides an in
depth analysis of packaging materials and styles used for pet products
across the U.S. market, focusing on dog and cat food packaging as the
largest influences on the market. No other market research report
provides both the comprehensive analysis and extensive data Pet Product
Packaging Innovation: Consumer Perspectives offers. Moreover, all
information and analyses in the report is highly accessible, presented
in concise text and easy-to-read and practical charts, tables, and
graphs.

Key Topics Covered:

Chapter 1 Executive Summary

Chapter 2 Introduction

Chapter 3 Pet Product Packaging Trends

For more information visit http://www.researchandmarkets.com/research/372936/pet_product

Contacts

Research and Markets
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Sector: Packaging