Research and Markets: Using Ethical Banking to Acquire Mass Affluent Consumers

DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/nvp5ng/ethical_banking)
has announced the addition of the “Ethical
Banking to Acquire Mass Affluent Consumers”
report to their
offering.

Banks have been slow to recognize the demand for ethical products;
however, consumers are increasingly factoring environmental and social
issues into their decision-making.

Synopsis:

– Consider the demand for ethical banking and develop well-designed
products.

– Acquire an understanding of mass affluent consumers’ needs and ways to
cater to these.

Reasons to Purchase:

– How can providers make money from serving mass affluent consumers?

– What should providers consider when serving the mass affluent?

– How does ethical banking attract the mass affluent segment?

Key Highlights:

– Ethical offerings could be “deepened” to appeal to a greater number of
well-off individuals with the resources to commit to high-impact social
investment.

– For banks, the higher growth among the mass affluent segment provides
a significant opportunity. Mass affluent individuals are more likely to
have higher balances and require niche products, providing additional
revenue opportunities as well as improved scale.

For more information visit http://www.researchandmarkets.com/research/nvp5ng/ethical_banking.

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
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Sector: Wealth
Management