Research and Markets: Using Ethical Banking to Acquire Mass Affluent Consumers

DUBLIN–(BUSINESS WIRE)–Research and Markets (
has announced the addition of the “Ethical
Banking to Acquire Mass Affluent Consumers”
report to their

Banks have been slow to recognize the demand for ethical products;
however, consumers are increasingly factoring environmental and social
issues into their decision-making.


– Consider the demand for ethical banking and develop well-designed

– Acquire an understanding of mass affluent consumers’ needs and ways to
cater to these.

Reasons to Purchase:

– How can providers make money from serving mass affluent consumers?

– What should providers consider when serving the mass affluent?

– How does ethical banking attract the mass affluent segment?

Key Highlights:

– Ethical offerings could be “deepened” to appeal to a greater number of
well-off individuals with the resources to commit to high-impact social

– For banks, the higher growth among the mass affluent segment provides
a significant opportunity. Mass affluent individuals are more likely to
have higher balances and require niche products, providing additional
revenue opportunities as well as improved scale.

For more information visit


Research and Markets
Laura Wood, Senior Manager
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Sector: Wealth