Revlon’s 2nd Annual LOVE IS ON Million Dollar Challenge Goes Live Today

Over 100 Women’s Health Charities Begin Competing for a Chance at
Winning a $1 Million Donation from Revlon

NEW YORK–(BUSINESS WIRE)–#RevlonMillion–Today kicks off Revlon’s
2nd Annual LOVE IS ON Million Dollar Challenge
, the
company’s groundbreaking women’s health crowd-funding competition. The
Challenge was created to generate donations for charities dedicated to
women’s health issues and empower organizations that are making a real
difference in women’s lives. After experiencing the positive impact last
year’s Challenge had on so many charities, Revlon has expanded the
Challenge this year to include—and support—even more women’s
health-related causes.


The online fundraising competition goes live today on CrowdRise.com and
runs through October 26th. This year, the Challenge will
award the top 5 charities that raise the most funds over the course of
the 6 weeks, including a $1 Million donation awarded to the first place
organization, $100,000 for second place, $75,000 for third place,
$50,000 for fourth place, and $25,000 for fifth place.

“For more than two decades, Revlon has actively supported women’s health
issues and has been a champion for women’s progress,” says Fabian
Garcia, CEO of Revlon. “The Revlon LOVE IS ON Million Dollar Challenge
philanthropic platform allows us to leverage our brand, community and
resources to make a positive impact on many of the leading health issues
facing women today.”

Over 100 women’s health-related charities—ranging from breast cancer,
cardiac health, neurological disorders, autoimmune diseases, diabetes
and much more—have signed up to compete in the Challenge. With Revlon
offering multiple donation incentives, including weekly bonus awards,
organizations can rally their networks to leverage the power of
community – and love – to drive donations.

Revlon Global Brand Ambassador Olivia Wilde voiced her support for the
Challenge with a special call-to-action
message
that urges people to help spread the power of love by
donating to their favorite charity.

There are several ways individuals can show their support for competing
charities in the Revlon LOVE IS ON Million Dollar Challenge:

  • By making a direct donation to their charity of choice through the
    Challenge homepage (https://www.crowdrise.com/revlonchallenge).
  • By creating a personal fundraising page on CrowdRise, linking to their
    specific charity, and reaching out to their network to raise
    throughout the Challenge
  • By sharing their support on social media and inspiring others to
    donate to their beloved charity, using the Revlon love sign and
    #RevlonMillion hashtag

The winner of the Revlon LOVE IS ON Million Dollar Challenge will be
announced in November 2016 at an event co-hosted by Revlon’s Global
Brand Ambassadors. For more information about the Revlon LOVE IS ON
2016 Million Dollar Challenge
, to see a list of participating
charities and to make a donation, visit: www.revlon.com/milliondollarchallenge
or www.crowdrise.com/revlonchallenge,
and follow Revlon’s social channels (@Revlon).

About Revlon, Inc.

Revlon has developed a long-standing reputation as a color authority and
beauty trendsetter in the world of color cosmetics and hair care. Since
its breakthrough launch of the first opaque nail enamel in 1932, Revlon
has provided consumers with high quality product innovation, performance
and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth
Arden® portfolio of brands, including its leading designer, heritage and
celebrity fragrances. Today, Revlon’s diversified portfolio of brands is
sold in more than 130 countries around the world in most retail
distribution channels, including mass, salon and prestige. Revlon ranks
among the top 20 global beauty companies, with product offerings in
color cosmetics, skincare, hair care and fragrances under brands such
as Revlon, Elizabeth Arden, Revlon Colorsilk, Revlon Professional,
American Crew, Almay, Cutex, Elizabeth Taylor, Britney Spears, Juicy
Couture, Curve, John Varvatos and Christina Aguilera. Please visit http://www.revlon.com for
the latest news and information about Revlon and its brands.

About CrowdRise:

CrowdRise is the world’s largest and fastest growing online platform
dedicated exclusively to charitable fundraising. CrowdRise is used by
millions of individuals, tens of thousands of charities, hundreds of
companies and many of the most famous artists and athletes in the world
to creatively leverage their resources and networks to unlock the power
of the crowd and raise hundreds of millions of dollars to support
positive social missions. Founded by actor Edward Norton, film producer
Shauna Robertson and Robert and Jeffrey Wolfe, CrowdRise has conceived,
implemented and powered campaigns that have raised over $250 million to
date.

Contacts

Press:
Revlon Global Public Relations
Victoria Ashley,
212-527-4137
Victoria.Ashley@revlon.com