Rio 2016 Related News Releases and Story Ideas for Reporters, Bloggers and Media Outlets

NEW YORK–(BUSINESS WIRE)–Following are the Rio 2016 news releases and story ideas for reporters,
bloggers and media outlets:

LOS ANGELES–Nike,
Dick’s Sporting Goods, and Procter & Gamble Win Medals in Olympics
Advertising Breakthrough, According to Ace Metrix
Source: Ace
Metrix

RIO DE JANEIRO–Worldwide
Olympic Partners Bridgestone and Dow Team with Rio 2016 to Advance
Education through Sport
Source: The Dow Chemical Company

MEDIA
ALERT: Gold, Silver, Bronze and Taxes
Source: Wolters Kluwer
Tax and Accounting

RIO DE JANEIRO–IOC
President Thomas Bach Acknowledges Important Role of Infrastructure
Sponsor, GE, in Building the Sustainable Legacy of the Olympic Games

Source: GE

CINCINNATI–Tide®
Professional Allows Athletes and Families to Focus on Rio 2016 Olympic
Dreams, Not Laundry
Source: Procter & Gamble

NEW YORK–Laurie
Hernandez, U.S. Olympic Gymnastics Champion, Joins the P&G Family as
Crest® and Orgullosa Ambassador
Source: Procter & Gamble

LUXEMBOURG–Record
Demand for SES Satellite Capacity for Olympics
Source: SES
S.A.

RIO DE JANEIRO–GE
Healthcare Equipment Exceeds 4,000 Medical Records and 1,000 Imaging
Exams at Rio 2016 Olympic Games
Source: GE Healthcare

RIO DE JANEIRO–GE
Celebrates 10 Years of Olympic Games Sponsorship and Surpasses $1.5
Billion in Infrastructure Sales to Host Cities since 2006

Source: GE

NEW YORK–Samsung
and USA Basketball Unite to Create Unprecedented Look at the Sport
Through Virtual Reality
 Source: Samsung Electronics Co., Ltd.

CINCINNATI–Crystal
VanTassel-Lopez Celebrates the Rio 2016 Olympic Games by Hosting
Bounty’s Quicker Picker Upper Games in Dallas, TX.
 Source:
Procter & Gamble

CINCINNATI–Dinah
Wulf Celebrates the Rio 2016 Olympic Games by Hosting Bounty’s Quicker
Picker Upper Games in Anaheim, CA
 Source: Procter &
Gamble

MCLEAN, Va.–USA
TODAY Sports Launches First Ever Rio Ad Meter Bracket
 Source:
USA TODAY NETWORK

BELLEVUE, Wash.–T-Mobile
Extends Unlimited High-Speed Data and Calling for Paralympic Games
 Source:
T-Mobile

RIO DE JANEIRO, Brazil–In
Sport and for Gender Equality, One Win Leads to Another
 Source:
Procter & Gamble

SAN DIEGO–Chicken
of the Sea Answers the Call (For Tuna) from U.S. Olympic Diver Amy Cozad
 Source:
Chicken of the Sea

CINCINNATI–Bounty’s
Quicker Picker Upper Games in Chicago Helps Kick-Off the Rio 2016
Olympic Games
 Source: Procter & Gamble

HERSHEY, Pa.–Hershey’s
Chocolate Celebrates Team USA on National S’mores Day
 Source:
The Hershey Company

OLDWICK, N.J.–A.M.
BestTV: Staging the Summer Olympics Calls on Range of Insurance Coverages
 Source:
A.M. Best

NEW YORK & BOGOTA, Colombia–Fitch:
Latam Infra Diverging, No Aid to Brazil from Olympics
Source:
Fitch Ratings

RIO DE JANEIRO–P&G
Brands Including Gillette®, Pantene® and Tide® Set to Serve Athletes,
Moms and Families at the P&G Global Family Home During the Rio 2016
Olympic Games
Source: Procter & Gamble

RIO DE JANEIRO–Dow’s
Innovative Science-Based Solutions Are Key to Enabling the Rio 2016
Olympic Games
 Source: The Dow Chemical Company

CINCINNATI–Bounty
Hosts Quicker Picker Upper Games in Chicago to Celebrate Kick-off of the
Rio 2016 Olympic Games
 Source: Procter & Gamble

NEW YORK–On
BizWireTV: U.S. Olympic Opening Ceremony to Feature Hi-Tech Uniforms and
Find Out If You’re in a Zika Zone
 Source: Business Wire

CHAPEL HILL, N.C.–Rio
Olympics: Zika Still a Risk for Women of Childbearing Age But Dengue
Fever Could Pose a Greater Risk According To VIGILINT Medical Experts
 Source:
VIGILINT

CHELMSFORD, Mass.–Will
the 2016 Olympics Torch Productivity? An Estimated 55 Million Employed
Americans May Watch a Summer Games Event Live During Work
 Source:
Kronos Incorporated

SÃO PAULO–International
Arrivals to Brazil to Increase 7 Percent in Olympic Year
 Source:
Euromonitor International

RIO DE JANEIRO & SAN FRANCISCO–Visa
Launches Global Financial Education Initiative for Olympic Athletes
 Source:
Visa Inc.

DOWNERS GROVE, Ill.–DeVry
University Unveils Roster of Team DeVry Student-Athletes Competing at
the Rio 2016 Olympic Games
 Source: DeVry University

SAN FRANCISCO–Riverbed
Global Survey Finds 85% of Companies Plan to More Closely Monitor
Network and App Performance During Olympics to Maximize Performance of
Business Critical Apps
 Source: Riverbed Technology

BLOOMINGTON, Minn.–Toro®
Irrigation Helping Support Water Conservation Efforts on Rio’s Olympic
Golf Course
 Source: The Toro Company

OVERLAND PARK, Kan.–Sprint
Open World Includes Unlimited Talk and Text in Brazil for the Rio Games
and, For a Limited Time, Free Unlimited High-Speed Data
 Source:
Sprint

RIO DE JANEIRO–Dow
and Rio 2016 Delivering an Unprecedented Carbon Legacy in Brazil
Source:
The Dow Chemical Company

MINNEAPOLIS–Thanks
to Visa, Every Team USA Medal Won at the Rio 2016 Olympic Games Could
Mean More FlexPoints for New U.S. Bank FlexPerks® Travel Rewards Visa®
Cardmembers
 Source: U.S. Bancorp

NEW YORK–Perfect
Corp. is Bringing Rio and the Summer Games’ Excitement to Beauty Lovers
with Exclusive Fan Looks and Exciting Prizes
 Source: Perfect
Corp.

OMAHA, Neb.–Parents
of Elite Athletes Score Big in Commitment to Kids; Yet Sideline
Financial Goals
 Source: TD Ameritrade Holding Corporation

MIAMI–Next
Stop Rio! Versatile Ship Serves as Floating Hotel for Rio Olympics
 Source:
Landry & Kling Events at Sea

NEW YORK–Polo
Ralph Lauren, U.S. Olympic Committee Unveil Revolutionary Concept for
the 2016 U.S. Olympic and Paralympic Flag Bearers and the Opening
Ceremony Parade Uniform
Source: Ralph Lauren Corporation

ENGLEWOOD, Colo.–DISH
to Present NBCUniversal’s Coverage of 2016 Rio Olympics, Including 4K
Content and Other Enhancements
 Source: DISH Network L.L.C.

MONTEVIDEO, Uruguay–Arcos
Dorados to Bring the Spirit of the Olympic Games to Latin America
 Source: Arcos
Dorados

PORTLAND, Ore.–Media
Alert: Security Tips for 2016 Olympic Travelers
 Source:
Tripwire

NEW YORK–On
BizWireTV: The Business of the Olympics – Brands Go For Gold and Take
Over the Wire #Rio2016
 Source: Business Wire

HANOVER, Md.–Corporate
Networks to Face Olympian Bandwidth and Security Challenges

Source: TEKsystems

SAN FRANCISCO–Nexusguard
DDoS Research Reveals 80 Percent Attack Increase
 Source:
Nexusguard

SAN RAMON, Calif.–24
Hour Fitness Launches Team USA Bootcamp Program
 Source: 24
Hour Fitness

SAN FRANCISCO–Visa
Adds Refugee Olympic Athletes to Complete Team Visa Rio 2016 Roster
Source: Visa

TORONTO–27%
of Canadian Consumers Say They Always Feel Concerned about Their Safety,
Security
 Source: GfK

NEW YORK–BET.com
Goes for Gold with the Launch of Its New Original Digital Docu-Series
“THE FAST LIFE OF: JUSTIN GATLIN” Launching Today, July 18
 Source: BET

HASBROUCK HEIGHTS, N.J.–William
Moreau, DC, Leads Sports Medicine Team and Serves as Chief Medical
Officer for Team USA at Rio 2016 Olympic Games
 Source:
Foundation for Chiropractic Progress

ATLANTA–Coca-Cola
Goes for Gold in Rio 2016 Olympic Games with Global #ThatsGold Campaign
 Source:
The Coca-Cola Company

TORONTO–Procter
& Gamble Inc. and the Canadian Olympic Foundation Partner to Support
Aspiring Athletes
 Source: Procter & Gamble

BOSTON–Gillette’s
Perfect Isn’t Pretty Film Pays Tribute to Arduous Journeys Faced by
Athletes in Lead up to Rio 2016 Olympic Games
 Source: Gillette

CHICAGO–Samsung
Announces Galaxy S7 edge Olympic Games Limited Edition

Source: Samsung

SAN FRANCISCO–Visa
Celebrates Rio 2016 Olympic Games With Visa VIP Lounges Exclusively for
Visa Chase United Cardmembers
 Source: Visa Inc.

HERSHEY, Pa.–U.S.
Women’s National Field Hockey Team Joins Team Hershey Ahead of Rio 2016
Olympic Games
 Source: The Hershey Company

CONCORD, Calif. & RIO DE JANIERO–Cerus
and CEI Announce Donation of INTERCEPT Blood System Kits to HEMORIO for
Emergency Preparedness Ahead of the Summer Olympic Games in Rio de
Janeiro
 Source: Cerus Corporation

NEW YORK–vitaminwater®
Recruits “Tryathletes” for Social Media Challenge Ahead of Rio 2016
Olympic Games
 Source: The Coca-Cola Company

EL SEGUNDO, Calif.–ZICO
Announces Meet and Greet Getaway Sweepstakes to Hawaii for Rio 2016
Olympic Games
 Source: ZICO

HERSHEY, Pa.–Reese’s
Peanut Butter Cups Teams Up with U.S. Olympic Gold Medalist Skier
Lindsey Vonn to “Do Summer Like a Winter Olympian”
 Source:
Reese’s

SEATTLE–uZoom
Launches New Personal Live Streaming Video Service, Summer-Long Rollout
Will Begin in Seattle and Culminate at Summer Games in Rio
 Source:
uZoom

HERSHEY, Pa.–Hershey’s
Chocolate Unveils Partnership with U.S. Gymnast Simone Biles and
Campaign That Delivers Messages on Chocolate Bars to Team USA Athletes
 Source: The
Hershey Company

DOWNERS GROVE, Ill.–DeVry
University Announces Student Immersion Experience at the Rio 2016
Olympic Games
 Source: DeVry University

NEW YORK–USA
Diving Makes airweave Official Team Mattress
 Source:
airweave

REDMOND, Wash.–Host
Your Own Olympic Games with Mario & Sonic on Wii U
 Source:
Nintendo

EL SEGUNDO, Calif.–ZICO
Launches 2016 “What’s Inside is Everything” National Campaign with
Jessica Alba
 Source: ZICO Beverages, LLC.

REDMOND, Wash.–Nintendo
News: Nintendo Download Highlights New Digital Content for Nintendo
Systems
 Source: Nintendo

NEW YORK–airweave
Named Official Mattress of USA Volleyball
 Source: airweave

DOWNERS GROVE, Ill.–DeVry
University Names First Two Student-Athletes to Team DeVry for the Rio
2016 Olympic Games
 Source: DeVry University

SAN FRANCISCO–Visa
Launches Global Olympic Games Campaign: Athletes “Carpool” Their Way to
Rio
 Source: Visa

LOS ANGELES–Rubicon
Project Teams with Leading Global Publishers to Provide Advertisers
Greater Access to Summer Olympics Fans
 Source: Rubicon

Hollywood
Rolls Out the Red Carpet for Team US
 Source: U.S. Wrestling
Foundation

OMAHA, Neb.–Rio
Reality-Check: U.S. Olympians Team up with TD Ameritrade to Surprise Top
Teen Athletes
 Source: TD Ameritrade

SAN FRANCISCO–Visa
Welcomes Swimming Athlete Yusra Mardini to Team Visa Rio 2016

Source: Visa

SAN FRANCISCO–Visa
Introduces NFC-Enabled Payment Ring for Team Visa Sponsored Athletes to
Use at Rio 2016 Olympic Games
 Source: Visa

CINCINNATI–Half
of Girls Quit Sports By the End of Puberty*: New Always® #LikeAGirl
Video Examines Cause – together with Olympic gold medalist Alex Morgan –
Encourages Girls Everywhere to Keep Playing #LikeAGirl
 Source:
Procter & Gamble

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