Rob Lowe Signs on With SKECHERS

The Iconic Actor Returns for new Men’s Footwear Campaign

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–Rob Lowe is back in SKECHERS after a fifteen-year hiatus! The footwear
Company today announced that the legendary film and television actor
will return to the brand for a new SKECHERS men’s footwear marketing
campaign set to launch in Spring 2017.


“Rob helped us introduce our dress casual collection to the world in
2001 and today his appeal crosses the many generations who wear our
footwear—so he was a perfect fit then and he makes perfect sense for
SKECHERS again now,” said Michael Greenberg, president of SKECHERS. “Rob
is extremely talented and loved by fans everywhere, so it’s a thrill to
be working with him again. We know he’ll be a great face for our
comfortable and stylish men’s footwear collections—and amazingly it’s
like he hasn’t aged a day since his initial SKECHERS campaign!”

“It seems like yesterday when I first posed for a photographer wearing
SKECHERS. They were good looking shoes then, but I don’t remember them
being so comfortable,” added Rob Lowe. “We have a really fun concept
about how comfort fits into my day that I think people will love, and
it’s exciting that we’re now doing something bigger with a full global
campaign that includes a television commercial.”

Mr. Lowe last appeared in a SKECHERS campaign in 2001 as part of a
series of print ads that also featured fellow “brat pack” era actors
Robert Downey Jr. and Matt Dillon. After becoming a household name
following appearances in The Outsiders and St. Elmo’s Fire,
Lowe’s career has crossed genres and mediums with special acclaim for
his portrayal of Sam Seaborn on The West Wing as well as more
recent roles in Behind the Candelabra and The Grinder. In
Fall 2016, he joined the cast of CBS’ drama series Code Black for
its second season.

Current SKECHERS men’s campaigns feature Joe Montana, Howie Long and
Sugar Ray Leonard. And previous endorsees have included iconic drummer
Ringo Starr and sports stars Joe Namath, Tommy Lasorda, Mariano Rivera,
Pete Rose, Mark Cuban, Karl Malone, Kareem Abdul-Jabbar, Rick Fox and
Wayne Gretzky.

SKECHERS lifestyle footwear collections for men span a wide array of
trend-right casual and sport styles featuring innovations such as
SKECHERS Air-Cooled Memory Foam for long-lasting comfort. Styles from
the SKECHERS men’s collection are available in SKECHERS
retail stores as well as department stores and footwear retailers around
the globe.

About SKECHERS USA, Inc.

SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear for
men, women and children, as well as performance footwear for men and
women. SKECHERS footwear is available in the United States and over 160
countries and territories worldwide via department and specialty stores,
more than 2,012 SKECHERS Company-owned and third-party-owned retail
stores, and the Company’s e-commerce websites. The Company manages its
international business through a network of global distributors, joint
venture partners in Asia and the Middle East, and wholly-owned
subsidiaries in Canada, Japan, throughout Europe and Latin America. For
more information, please visit skechers.com and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future domestic and international
growth, financial results and operations including expected net sales
and earnings, its development of new products, future demand for its
products, its planned domestic and international expansion and opening
of new stores and advertising and marketing initiatives. Forward-looking
statements can be identified by the use of forward-looking language such
as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,”
“project,” “will be,” “will continue,” “will result,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any such
statements are subject to risks and uncertainties that could cause
actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute to
such differences include international economic, political and market
conditions including the uncertainty of sustained recovery in Europe;
sustaining, managing and forecasting costs and proper inventory levels;
losing any significant customers; decreased demand by industry retailers
and cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for consumers,
especially in the highly competitive performance footwear market;
anticipating, identifying, interpreting or forecasting changes in
fashion trends, consumer demand for the products and the various market
factors described above; sales levels during the spring, back-to-school
and holiday selling seasons; and other factors referenced or
incorporated by reference in the Company’s annual report on Form 10-K
for the year ended December 31, 2015 and its quarterly report on Form
10-Q for the three months ended September 30, 2016. The risks included
here are not exhaustive. The Company operates in a very competitive and
rapidly changing environment. New risks emerge from time to time and the
companies cannot predict all such risk factors, nor can the companies
assess the impact of all such risk factors on their respective
businesses or the extent to which any factor, or combination of factors,
may cause actual results to differ materially from those contained in
any forward-looking statements. Given these risks and uncertainties, you
should not place undue reliance on forward-looking statements as a
prediction of actual results. Moreover, reported results should not be
considered an indication of future performance.

Contacts

SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326