The ultra-versatile Classic Cuff offers endless styling options for
NEW YORK–(BUSINESS WIRE)–Reprising her role as the first-ever Global Women’s Ambassador for UGG®
(a division of Deckers Brands NYSE: DECK), Rosie Huntington-Whiteley
teams up with gal pal and fellow model Andreea Diaconu to star in the
next chapter of her UGG® fall campaign. Capturing their playful,
off-duty antics in a short video, the duo shows off the multitude of
different ways to style the new Classic Cuff this fall.
Personifying the effortlessly chic and ever confident spirit of UGG®,
Rosie and Andreea pair the new Classic Cuff with a mélange of autumn
ensembles including rocker chic, post-yoga, and boho beauty. Shot on
location in Los Angeles by famed artist, photographer and director Cass
Bird using her signature style; the short video edit brings to life the
cool, high-spirited, confident and beautiful spirit of the two starlets
as they take over the dressing room.
“UGG is a brand that fits naturally with my lifestyle,” says Rosie
Huntington-Whiteley. “So when we shot the ‘Style-Off’ campaign featuring
the Classic Cuff, I was excited to share my love for the brand with one
of my friends and fellow models Andreea Diaconu as you can see from all
of the fun we had filming. These boots are extremely luxurious and chic
but also versatile and stylish.”
Offering the same warmth and comfort of the original icon, the Classic
Cuff has been updated with a scalloped topline you can cuff up or down
for endless style, slimmer toe shape, and a removable contoured
sheepskin insole engineered for extra arch support. Crafted from
ultra-plush sheepskin, the new silhouette is pretreated for water and
stain resistance arming you for the occasional shower or mid-morning
The five-part digital series is running through the holiday season,
rolled out in-store, online, across social channels, and in paid media.
The campaign celebrates the highly-coveted feel of UGG®, shedding light
on the full spectrum of Classic Boot iterations including the Classic
Cuff, New Classic, Classic Street, Classic Luxe, and Classic Slim. Visit UGG.com
or follow @UGG #UGGseason for a closer look at campaign highlights.
“Through Cass’ incredible ability to capture the true essence of a
person in film, our latest campaign featuring Rosie Huntington-Whiteley
and Andreea Diaconu celebrates the power of friendship, personal style
and the confident spirit of women everywhere,” said Nicks Ericsson, UGG®
Global Marketing Director.
Download images of the full campaign, video and product here
The new Classic Cuff is available at all UGG® concept stores worldwide,
online at UGG.com and at select wholesale partners. The Classic Cuff
Mini retails for $160 USD, the Classic Cuff Short retails for
$180 USD and the Classic Cuff Tall retails for $220 USD. To view
the new Classic Cuff visit http://www.ugg.com/women-boots-classic-cuff/.
Founded in 1978 in California, UGG® is a division of Deckers Brands
based in Goleta, California. The brand has built a reputation on luxury
and comfort by using only the finest materials in the world, employing
the highest standards of craftsmanship, and delivering new and
innovative styles. For more information please visit www.ugg.com or