Royal® Building Products Releases Annual Outdoor Design Survey Results

A focus on style and low-maintenance products some of top trends

WOODBRIDGE, Ontario–(BUSINESS WIRE)–Royal® Building Products, a Westlake company, released
findings today from its annual Outdoor Design Survey about the attitudes
of homeowners in the U.S. when it comes to the exterior of their homes.
The survey reveals that homeowners are generally happy with their homes,
but when it comes to curb appeal they see room for improvement. The
survey was conducted by Good Run Research & Recreation (GRRR) and
gathered information from more than 1,000 U.S. homeowners ages 25 and

“We conduct this survey annually to get a sense of what homeowners care
about when it comes to the exterior of their homes,” said Simon Bates,
senior vice president at Royal Building Products. “Not surprisingly, we
learned that homeowners continue to focus on style and making bold
choices with their exteriors, while ranking low-maintenance products as
one of the most desired home renovation trends.”

Key findings from the survey include:

The State of Home Exteriors

  • In the next two years, 90.5 percent of Americans plan to make a
    significant exterior purchase (64.8 percent plan to do so in the next
    12 months)
  • Very few homeowners – only four percent – want their house to be a
    carbon copy of their neighbors’
  • Homeowners instead want to take aspects of the one “it” house in the
    neighborhood and put their own individual twist on it (50 percent)

Dream vs. Reality

  • If the sky were the limit, homeowners cite these outdoor projects as
    their top three in the next year:

    • Replace exterior products with “greener” options (78 percent)
    • Enhance architectural details (76 percent)
    • Replace siding (73 percent)
  • The reality is the to-do list outweighs the wish list with these tasks:

    • Modernize the landscaping (56 percent)
    • Weatherproof for upcoming seasons (55 percent)
    • Update the walkway/driveway (48 percent)

Project Barriers

  • Forty-two percent of homeowners say that cost is the No. 1 barrier
    keeping them from starting an exterior home project immediately
  • Homeowners rank the following attributes in order of importance when
    it comes to the home exterior planning process: ideas should be
    affordable, relatively do-it-yourself, completed quickly,
    inspirational and stay current with exterior home style trends

Trends and Inspiration

  • Homeowners rate low-maintenance products as one of the most desired
    trends in home exterior/renovation projects (55 percent)
  • Forty-three percent of homeowners are likely to focus on style and
    make bold choices (23 percent) with the exterior of their homes

Siding Attributes

  • Nearly 70 percent of respondents rank affordability as the most
    important factor when choosing siding
  • Some homeowners though – 20.3 percent – say that price is their least
    important factor. For these homeowners, aspects such as being able to
    use bright, bold colors or finding a style that resonates with them
    are more important than price

to view the full survey results.

About Royal Building Products

Building Products
is a company of Westlake Chemical Corporation
(NYSE: WLK). The company manufactures and distributes leading materials
for the home remodeling, building and municipal construction markets.
For more than 40 years, the company’s commitment to quality, innovation
and customer relationships has attracted the loyalty of a growing number
of building professionals, homeowners, architects, engineers and
distributors to its products. With operations throughout Canada and the
United States, Royal Building Products offers the renovation, remodeling
and new construction industries a broad range of innovative products
including siding, trim, accessories, soffit, rainware, mouldings and
decking. Royal Building Products also manufactures pipe and fittings for
the electrical, municipal, irrigation, plumbing and industrial
construction industries. For more information, please visit
Follow us on Twitter
and “Like” us on Facebook.


Royal Building Products
Michelle Leitzy, 614.754.3421