rue21 to Join The Shoppes at Parma—November Opening Expected

PARMA, Ohio–(BUSINESS WIRE)–#RETAILTRANSFORMED–PECO Real Estate Partners (PREP) is pleased to announce that rue21, a
leading teen specialty apparel retailer, will join The Shoppes at Parma.
Construction on the new 6,752-square-foot store is underway. The store
will be located at West Ridgewood Drive in the building with ULTA and
Shoe Dept. Encore in the open air shopping center and will feature a
wide selection of trendy products including apparel, footwear,
fragrance, beauty and room décor, popular with teen shoppers.

rue21 is the largest fast-fashion growth retailer in the U.S. with more
than 1,200 stores in 48 states in shopping malls, outlets and strip
centers. The retailer has experienced dramatic growth over the years and
has propelled the brand into a destination for teens by delivering
current fashion trends at a great value.

Robyn Hays, Vice President of Leasing for PECO Real Estate Partners,
said, “We are pleased to welcome rue21 to the line- up of new stores
opening at The Shoppes at Parma. rue21 offers young shoppers great value
in junior fashion. The addition of rue21 is part of our overall strategy
to offer a mix of retail, dining and services.”

“rue21 is excited to be a part of a great redevelopment project that
will transform the retail shopping experience in Parma. We felt the city
and its residents were looking for exceptional fashion at a value and we
wanted to be the retailer to bring this option to the market,” said
Deanna Tomaselli, Media Relations Manager for rue21.

About rue21

rue21, headquartered in Warrendale, Pa., is a leading specialty retailer
offering exclusive branded merchandise and the newest trends at a great
value. rue21 currently operates 1,200 stores in 48 states and on its
website, Learn more at

About The Shoppes at Parma

The Shoppes at Parma is in the midst of an exciting transformation
through its $95 million multi-phase redevelopment. The 750,000
square-foot open air center is anchored by J.C. Penney, Dick’s Sporting
Goods, newly opened Gordmans, Walmart Supercenter and Marc’s grocery
store and features specialty retailers, services and a wide variety of
dining options. Located just eight miles southwest of downtown
Cleveland, at the intersection of Ridge Road and West Ridgewood Drive,
The Shoppes at Parma has become a town center for the community due to
its proximity to University Hospitals Parma Medical Center, Parma City
Hall, the Parma branch of the Cuyahoga County Library, and Parma City
School District’s multipurpose Byers Field.

  • New to The Shoppes at Parma in 2016: Aspen Dental, FITWORKS, Gordmans
    department store, PetValu, PIZZAFIRE, Pulp Juice & Smoothie Bar, Rally
    House, T-Mobile
  • Opening soon: ULTA, Shoe Dept. Encore, Five Guys, Pearle Vision,
    Mission BBQ, Kay Jewelers, American Commodore Tuxedo, rue21

About PECO Real Estate Partners (PREP)

PREP has incorporated Phillips Edison & Company’s former development and
strategic retail divisions and will focus on the acquisition,
repositioning and management of power and lifestyle centers, enclosed
malls, mixed-use retail projects and single-tenant developments. PREP is
a fully integrated real estate operating and asset management company.
The company has expertise in every discipline of retail shopping center
operation and management. Through the execution of a focused investment
strategy, PREP identifies optimal target locations and leverages its
management team’s long-standing relationships with brokers, property
owners and retail tenants, to identify and capitalize on development and
redevelopment opportunities. For more information about PREP, please


Yopko Penhallurick
Betty Weibel, 440-543-8615
available upon request